Why Would a Business Want to Podcast?
June 17th 2006
I recently saw a post on the web that basically said, “Why would a business want to podcast? This medium is about entertainment.”
On this episode of Managing the Gray I answer that question. I’ll give you a hint. The answer is “WRONG! It’s about content.”
To any first time visitors from the Boston Globe, welcome! Hope you enjoy what you find here.


Comments(1)
Just love your podcast…makes me smile and always inspires me. You have a style that I aspire to on my podcast!
You have inspired me on this to try and create a list of ideas for how blogs benefit business. I am on the road at the moment and will give further thought but you can see my first ideas http://theengagingbrand.typepad.com – couldn’t find a trackback on your site.