Why Would a Business Want to Podcast?

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I recently saw a post on the web that basically said, “Why would a business want to podcast? This medium is about entertainment.”

On this episode of Managing the Gray I answer that question. I’ll give you a hint. The answer is “WRONG! It’s about content.”

To any first time visitors from the Boston Globe, welcome! Hope you enjoy what you find here.

« Robert Scoble GETS IT!!!
The Cross Over is Beginning »

Comments

  1. June 20th, 2006 | 10:47 pm

    Just love your podcast…makes me smile and always inspires me. You have a style that I aspire to on my podcast!
    You have inspired me on this to try and create a list of ideas for how blogs benefit business. I am on the road at the moment and will give further thought but you can see my first ideas http://theengagingbrand.typepad.com – couldn’t find a trackback on your site.

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