Why Would a Business Want to Podcast?

June 17th 2006
click here to listen to the podcast

I recently saw a post on the web that basically said, “Why would a business want to podcast? This medium is about entertainment.”

On this episode of Managing the Gray I answer that question. I’ll give you a hint. The answer is “WRONG! It’s about content.”

To any first time visitors from the Boston Globe, welcome! Hope you enjoy what you find here.

Posted in Podcast | View Comments

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  • http://theengagingbrand.typepad.com Anna Farmery

    Just love your podcast…makes me smile and always inspires me. You have a style that I aspire to on my podcast!
    You have inspired me on this to try and create a list of ideas for how blogs benefit business. I am on the road at the moment and will give further thought but you can see my first ideas http://theengagingbrand.typepad.com – couldn’t find a trackback on your site.

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