You Don’t HAVE to Have One

June 27th 2006

We had a conversation at lunch today because someone read yet another article saying that every company needs a Blog. It seems that this conversation comes up every 6 months or so.

It’s not a matter of you must have, but rather a matter of you must be aware of as far as I see it.

A Blog, Podcast, presence in Second Life or whatever other hot new technology is NOT right for every business out there. It just may not make sense. I do think it’s critical that every business at least take a moment to investigate the technology and then make a determination if it’s right or not. But, why do so few do this? Hello!

It’s impossible to stay up to date on everything. I get that. So, hire a consultant, read some trade mags, ask the kid in the mail room who probably does know all about this.

I see it happen over and over where companies (and individuals) jump into the latest technology because they read some where that they needed to do it. This can be both a waste of time and money. Why not just take a little up front time to figure out if it’s right or not. Perhaps give it a trial on a small scale and THEN see if it’s worth moving forward as a major initiative?

Think about it.

Posted in New Media | View Comments

« The Cross Over is Beginning

PodShow+ »

http://blog.marketingprofs.com Ann Handley

“It’s impossible to stay up to date on everything. I get that. So, hire a consultant, read some trade mags, ask the kid in the mail room who probably does know all about this.”

Or how ’bout this: Start reading blogs and start participating in their conversations? Nothing gives you a better sense of their value and power. (Or lack thereof, depending on your view.)

Excellent advice, CC.
C.C. Chapman

VERY well said an an excellent point.
http://www.intellagirl.com Intellagirl

I think your point here hints at why companies (and individuals for that matter) jump on each new technology trend…most of them are free or relatively cheap. What does it really cost a company to start a blog? to create a space in SecondLife? Pennies compared to traditional marketing campaigns and other old school media advertising. They figure, what the heck, let’s try it and see what happens. As a result we see this kind of schizophrenic use of technology and because they’re all dabbling, they aren’t using any of them to their best value.
Then there is always the “cool factor” that companies think will draw in the millenial dollars.
I agree with you completely. Besides, if more folks start thinking critically about new media uses there will be more jobs for folks like us.
Intellagirl

Managing the Gray – Positive Advice That Everyone Can Use to Succeed

Get this show on your cell phone!

You Don’t HAVE to Have One