Comments on: You Don’t HAVE to Have One http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Fri, 23 Jul 2010 16:41:03 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Intellagirl http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/comment-page-1/#comment-61 Intellagirl Thu, 29 Jun 2006 04:54:59 +0000 http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/#comment-61 I think your point here hints at why companies (and individuals for that matter) jump on each new technology trend...most of them are free or relatively cheap. What does it really cost a company to start a blog? to create a space in SecondLife? Pennies compared to traditional marketing campaigns and other old school media advertising. They figure, what the heck, let's try it and see what happens. As a result we see this kind of schizophrenic use of technology and because they're all dabbling, they aren't using any of them to their best value. Then there is always the "cool factor" that companies think will draw in the millenial dollars. I agree with you completely. Besides, if more folks start thinking critically about new media uses there will be more jobs for folks like us. Intellagirl I think your point here hints at why companies (and individuals for that matter) jump on each new technology trend…most of them are free or relatively cheap. What does it really cost a company to start a blog? to create a space in SecondLife? Pennies compared to traditional marketing campaigns and other old school media advertising. They figure, what the heck, let’s try it and see what happens. As a result we see this kind of schizophrenic use of technology and because they’re all dabbling, they aren’t using any of them to their best value.
Then there is always the “cool factor” that companies think will draw in the millenial dollars.
I agree with you completely. Besides, if more folks start thinking critically about new media uses there will be more jobs for folks like us.
Intellagirl

]]> By: C.C. Chapman http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/comment-page-1/#comment-60 C.C. Chapman Wed, 28 Jun 2006 16:38:59 +0000 http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/#comment-60 VERY well said an an excellent point. VERY well said an an excellent point.

]]> By: Ann Handley http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/comment-page-1/#comment-59 Ann Handley Wed, 28 Jun 2006 13:13:18 +0000 http://www.managingthegray.com/2006/06/27/you-dont-have-to-have-one/#comment-59 "It’s impossible to stay up to date on everything. I get that. So, hire a consultant, read some trade mags, ask the kid in the mail room who probably does know all about this." Or how 'bout this: Start reading blogs and start participating in their conversations? Nothing gives you a better sense of their value and power. (Or lack thereof, depending on your view.) Excellent advice, CC. “It’s impossible to stay up to date on everything. I get that. So, hire a consultant, read some trade mags, ask the kid in the mail room who probably does know all about this.”

Or how ’bout this: Start reading blogs and start participating in their conversations? Nothing gives you a better sense of their value and power. (Or lack thereof, depending on your view.)

Excellent advice, CC.

]]>