You Must Read This Book
I haven’t even finished reading this book yet and I’m telling you that you must read it.
The Long Tail: Why the Future of Business is Selling Less of More discusses the amazingly simple yet powerful concept of the Long Tail. Chris Anderson has taken what started as a Wired article and has blown it up into a full blown book that will be on every new media marketers bookshelf. I’m not going to go into explaining it right here, but get the book. Trust me.
If you are reading this blog or listening to the podcast it is a must have. I get nothing for saying that. Not even an affiliate link out to Amazon. I just think you need it.
I will be raving about this on the next podcast of course, but couldn’t wait to get it out there. Also, read TheLongTail.com if you are looking for more information.
