Smirnoff Tries Viral Marketing
August 09th 2006
Smirnoff gets viral marketing. At least with this “Tea Partay” spot they do.
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Smirnoff gets viral marketing. At least with this “Tea Partay” spot they do.
C.C. Chapman, Partner at The Advance Guard, uses this marketing podcast and blog to help business professionals and individuals, stay up to date on what is happening in the world of social media. Got a question? Want me to speak at an event? Just want to talk to someone? I'm only an e-mail away.
The entertainment value was wonderful / The message was clear (once you understood it was an ad) / The viral or pass-along value is evident / The positioning is spot on. In fact, I am motivated to go out and try the product. Nice job Smirnoff. C.C., thank you for sharing.
Rob Engelman
Engelman Management Group
www.engelmanmanagement.com
www.zen2wow.com
rob@engelmanmanagement.com
Very cool vid. Unfortunately, they didn’t follow-through! If you go to the Web site (as instructed), they bounce you to the Smirnoff Ice Web site and have a little banner saying “Coming Soon.”
[…] After a week away, I saw a blog post about a new viral ad created for Smirnoff Raw Teas. Very, very funny. […]
Good job by Smirnoff on this one, taking a niche cultral piece (the white guy angry rap aka Lazy Sunday) and applying to the viral space - nice play into the market they are targetting.
Agreed that the follow-up that could have capitalized on the momentum here was totally absent. Maybe next time.