Smirnoff Tries Viral Marketing

August 09th 2006

Smirnoff gets viral marketing. At least with this “Tea Partay” spot they do.

Not sure if this is only funny if your from New England like I am, but I had a friend send this to me and I had NO clue it was an ad until about 3/4 the way though. That is how to do it right.

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http://www.engelmanmanagement.com&www.zen2wow.com Rob Engelman

The entertainment value was wonderful / The message was clear (once you understood it was an ad) / The viral or pass-along value is evident / The positioning is spot on. In fact, I am motivated to go out and try the product. Nice job Smirnoff. C.C., thank you for sharing.

Rob Engelman
Engelman Management Group
http://www.engelmanmanagement.com
http://www.zen2wow.com
rob@engelmanmanagement.com
http://www.altyrianview.com John Mims, APR

Very cool vid. Unfortunately, they didn’t follow-through! If you go to the Web site (as instructed), they bounce you to the Smirnoff Ice Web site and have a little banner saying “Coming Soon.”
http://altyrianview.com/2006/08/14/smirnoff-forgets-the-marketing-part-of-viral-marketing/ altyrianview.com » Smirnoff Forgets the “Marketing” Part of Viral Marketing

[...] After a week away, I saw a blog post about a new viral ad created for Smirnoff Raw Teas. Very, very funny. [...]
http://www.theclientside.blogspot.com Michael Seaton

Good job by Smirnoff on this one, taking a niche cultral piece (the white guy angry rap aka Lazy Sunday) and applying to the viral space – nice play into the market they are targetting.

Agreed that the follow-up that could have capitalized on the momentum here was totally absent. Maybe next time.

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Smirnoff Tries Viral Marketing