Smirnoff Tries Viral Marketing
August 09th 2006
Smirnoff gets viral marketing. At least with this “Tea Partay” spot they do.
Posted in
New Media |
Comments(4)
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The entertainment value was wonderful / The message was clear (once you understood it was an ad) / The viral or pass-along value is evident / The positioning is spot on. In fact, I am motivated to go out and try the product. Nice job Smirnoff. C.C., thank you for sharing.
Rob Engelman
Engelman Management Group
http://www.engelmanmanagement.com
http://www.zen2wow.com
rob@engelmanmanagement.com
Very cool vid. Unfortunately, they didn’t follow-through! If you go to the Web site (as instructed), they bounce you to the Smirnoff Ice Web site and have a little banner saying “Coming Soon.”
[...] After a week away, I saw a blog post about a new viral ad created for Smirnoff Raw Teas. Very, very funny. [...]
Good job by Smirnoff on this one, taking a niche cultral piece (the white guy angry rap aka Lazy Sunday) and applying to the viral space – nice play into the market they are targetting.
Agreed that the follow-up that could have capitalized on the momentum here was totally absent. Maybe next time.