Comments on: Smirnoff Tries Viral Marketing http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Fri, 23 Jul 2010 16:41:03 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Michael Seaton http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/comment-page-1/#comment-175 Michael Seaton Tue, 29 Aug 2006 18:39:36 +0000 http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/#comment-175 Good job by Smirnoff on this one, taking a niche cultral piece (the white guy angry rap aka Lazy Sunday) and applying to the viral space - nice play into the market they are targetting. Agreed that the follow-up that could have capitalized on the momentum here was totally absent. Maybe next time. Good job by Smirnoff on this one, taking a niche cultral piece (the white guy angry rap aka Lazy Sunday) and applying to the viral space – nice play into the market they are targetting.

Agreed that the follow-up that could have capitalized on the momentum here was totally absent. Maybe next time.

]]> By: altyrianview.com » Smirnoff Forgets the “Marketing” Part of Viral Marketing http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/comment-page-1/#comment-139 altyrianview.com » Smirnoff Forgets the “Marketing” Part of Viral Marketing Mon, 14 Aug 2006 19:05:18 +0000 http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/#comment-139 [...] After a week away, I saw a blog post about a new viral ad created for Smirnoff Raw Teas. Very, very funny. [...] [...] After a week away, I saw a blog post about a new viral ad created for Smirnoff Raw Teas. Very, very funny. [...]

]]> By: John Mims, APR http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/comment-page-1/#comment-138 John Mims, APR Mon, 14 Aug 2006 18:22:57 +0000 http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/#comment-138 Very cool vid. Unfortunately, they didn't follow-through! If you go to the Web site (as instructed), they bounce you to the Smirnoff Ice Web site and have a little banner saying "Coming Soon." Very cool vid. Unfortunately, they didn’t follow-through! If you go to the Web site (as instructed), they bounce you to the Smirnoff Ice Web site and have a little banner saying “Coming Soon.”

]]> By: Rob Engelman http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/comment-page-1/#comment-134 Rob Engelman Fri, 11 Aug 2006 13:00:41 +0000 http://www.managingthegray.com/2006/08/09/smirnoff-tries-viral-marketing/#comment-134 The entertainment value was wonderful / The message was clear (once you understood it was an ad) / The viral or pass-along value is evident / The positioning is spot on. In fact, I am motivated to go out and try the product. Nice job Smirnoff. C.C., thank you for sharing. Rob Engelman Engelman Management Group www.engelmanmanagement.com www.zen2wow.com rob@engelmanmanagement.com The entertainment value was wonderful / The message was clear (once you understood it was an ad) / The viral or pass-along value is evident / The positioning is spot on. In fact, I am motivated to go out and try the product. Nice job Smirnoff. C.C., thank you for sharing.

Rob Engelman
Engelman Management Group
http://www.engelmanmanagement.com
http://www.zen2wow.com
rob@engelmanmanagement.com

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