Word of Mouth
Guy Kawasaki blogged about a new book called 
Word of Mouth Marketing: How Smart People Get People Talking.
It certainly sounds like a book that will be on my shelf soon because it’s all about the conversation and companies must begin to realize that.
One highlight that Guy pointed out that I especially like is that of a Las Vegas hotel that gave free rooms to cabbies in an effort to generate a word of mouth campaign. It’s so simple and yet why haven’t more people done it. THAT is how you get something started. It’s not trying to be cool with a horrible viral campaign or with a huge spend on a television ad.
Now you need to engage the people you want. Don’t think “outside of the box” because the box is pointless. Rip it up and throw it out with the recycling!
