Word of Mouth
Guy Kawasaki blogged about a new book called 
Word of Mouth Marketing: How Smart People Get People Talking.
It certainly sounds like a book that will be on my shelf soon because it’s all about the conversation and companies must begin to realize that.
One highlight that Guy pointed out that I especially like is that of a Las Vegas hotel that gave free rooms to cabbies in an effort to generate a word of mouth campaign. It’s so simple and yet why haven’t more people done it. THAT is how you get something started. It’s not trying to be cool with a horrible viral campaign or with a huge spend on a television ad.
Now you need to engage the people you want. Don’t think “outside of the box” because the box is pointless. Rip it up and throw it out with the recycling!
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Comments(2)
Don’t “think outside the box” just because it’s cool. And don’t every think to yourself “I must think outside the box”. That just means you’re an idiot.
A common fallacy is that
different == better
Not always. Think of something that you belive will work and can stand on it’s own. Then just don’t worry so much about the box
You are certainly correct. Different is not always better. I couldn’t agree with you more. I like the statement “don’t worry so much about the box” as it fits what I was trying to say and I’m not sure if it came across or not.