zefrank on brands

August 30th 2006

Today, zefrank taught me about brands. The concept of “an emotional aftertaste” sure does fit it quite well. Who knew? He did.

If you have not seen this video podcast yet, be warned it’s a bit raw and direct. But, that is what I love about it! No punches pulled so you are liable to hear some “naughty” words and more then once laugh out loud wherever you are watching it.

I was watching his thoughts on terrorism (more “naughty” words & phrases) a few days back while riding on the train and everyone around me couldn’t figure out what was wrong with me because I was laughing and cheering at the same time.

zefrank IS new media. He’s got a voice. He’s got an outlet. He’s got my attention.

Posted in New Media, Video | View Comments

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  • whatever

    Interesting. Good examples of how marketing campaigns can tap into a market by exploiting commonalities in the culture (who hates their grandma?). An insightful analysis of how something you probably don’t think of actually works. More interesting than automobile repair since most people a very interested in how to manipulate others, but…

    I can’t believe this is the first time these things have been laid bare for anybody with an interest to learn. Is this really something new, or is it the same old thing with a new coat of paint? Everybody knows you can’t sell Old People Cookies, and you don’t try to attach yourself to Microsoft or IBM unless your market demands it. Google is much cooler, and gives us that warm Grandma feeling.

    Does the emperor really have new clothes?

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