links for 2006-09-28
September 28th 2006
Managing the Gray - Marketing for the New Media Professional
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Posted in
Links |
Comments(2)
I had a friend ask me for some reccomendations on good marketing books to read. I looked up from my desk at the shelf above me and took this picture.
Posted in
Rambles, Books |
Comments(1)
Consumer generated content responding to consumer generated content reacting to a newspaper article about consumer generated content.
How’s that for a tongue twister of the mind? What am I talking about? I’m talking about today’s The Show With ZeFrank.
Yes, this could be written off as just another piece of random video on the web, but I think it speaks volumes for the world we live in now where ANYONE can produce content an react to ANYTHING in the world. That excites me and scares many.
Engage the evolution. Embrace the change. We’ll all be ok I promise.
Yesterday I had the chance to be given a sneak peek at Penguin UK’s first steps in Second Life using Neil Stephenson’s Snow Crash as the vehicle.
My first reaction was “is this it?”
Knowing the book I was expecting a lot more then just a HUD that would pop up pages of the book I could flip through or listen to some audio.
What I did like from a business perspective is that right there in the HUD I can click on a link to buy the book through a special page set up just for Second Life visitors. That is smart because it’ll let them know if the HUD is driving book sales or not.
After reading their press release I feel a bit better about all this because what they are trying to do is bring themselves and their library into Second Life. They hint at a virtual bookshelf of all their publications which I’m looking forward to seeing and hopefully adding to my office. If they do it right, I hope they make it so that new titles can be auto updated to it so that the bookshelf can grow with new titles.
A special thanks to Jeremy Neumann (in the pictufor giving me the sneak preview. I said to him that I was expecting something more and I loved his answer which was basically “hard to do more when all of Second Life really IS what Snow Crash was.” He is right, but it would be neat to see some custom avatars or even a small build dedicated to the book.
Kudos to yet another business dipping their toes in the virtual waters. From the sounds of it Penguin Publishing will be jumping in full blown.
Posted in
second life, Announcements |
Comments(4)
I’m not going to write about it more here since I just posted a nice long rant here.
I can’t begin to express how upset this has me.
My stance is going to be:
“The Community owns the term podcasting. Not ANY company.”
I’m saying it and I hope others do to. Let them know how loud podcasters can be.
Posted in
Rants |
Comments(4)
I read this morning on the NMC Campus Observer about a new video built to promote both Second Life and PR company Text 100’s opening shop there.
If you are trying to give someone an introduction to Second Life there are two great videos that I would now point people to.
Either of these give a very good peek in world without having to have someone go in themselves.
Trust me that there is nothing better then having someone try out Second Life to really get the feel for it, but a video is easier for a room full of people or when you just don’t have the time to learn the interface and give it a full whirl.
I’m getting a lot of calls and e-mails asking me if I’ll come into companies and give them a tour. I’m very happy to play Second Life Consultant for anyone out there. Just drop me a line.
Posted in
Video, second life |
Comments(2)
It would figure that on the day I was part of a group to buy a new island Linden Labs would shut down the land store they control to sell large parcels of land in Second Life.
I’m a bit worried about what this means. I’m going to remain positive though and assume that they need to just pause a moment while they bring in new hardware so that they can support the growing demand. It’s growing at such a rapid rate. If this goes on more then a few weeks though I’ll begin to worry. *grin*
I’m not going to be a doom and gloom and say that they’ve grown to fast and are going to fall. I don’t believe that for one minute. I do hope that along with this new hardware is some additional support staff to handle the downtime issues that have been happening.
Of course now this means that land that already exists is going to be going for premium prices. I’ve actually got a plot of land I’ve had for sale for about a week now. It’s here if you want to check it out.
Last night I was sitting in the Hummingbird Cafe listening to a live concert when I got a notice from my messenger at my office from someone saying hi. They said there was two of them there so I jumped over. Great to meet two brand new people. One came directly from listening to this show. The other said they had heard of me through For Immediate Release. The power of CAPOW continues.
Posted in
second life |
Comments(3)
I’m still buzzing from the reaction to the last show and the presentation from PodCamp Boston.
Today we continue the conversation about things to think about when your at a conference. Why you need to be your number 1 fan and a great quote from the always interesting and intriguing Eric Rice.
I also hinted at some new Second Life stuff I’ve got going on. Finally getting one permanent space for the C.C. Chapman Media Empire as someone once coined it. It might be a little dirty for a while, but it’ll all work out I promise. But, until then check out SL Podcast which should have my interview up shortly.
Be sure to use the comment line at 206-309-4729 to share your thoughts or ask questions. I may not always play them, but I greatly appreciate you becoming part of the conversation.
Posted in
Podcast |
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I get asked this question all the time and the honest answer is that I don’t know. *grin* Sure, I find lots of them and explore whenever possible, but I don’t create landmarks everwhere to return later. That’s part of the fun of exploring.
But, I got thinking about this and wanted a way to share places of interest with other people. Some I might work with. Others just might be friends looking for new places to visit.
Thanks to a cool new tool called BlogHUD this is going to be easy to do.
Koz Farina has developed this tool that you wear in Second Life. Anytime I find something of interest that I want to blog about I just type a command and my blog entry and it posts it to Cleon Goff’s BlogHUD. Not only does it post what I typed up, but it embeds a SLurl on the fly and integrates with the map so that you can easily visit. On top of this it’s even got a feed if you want it.
It’s still in BETA and I haven’t been using it as much as I should, but now I will be much more often. This combined with things like my SL Stats watch and the social networking is emerging.
Posted in
Blogging, second life, Cool Tools |
Comments(2)
Ok, Deval Patrick is a smart marketer as well as a politician.
He’s been using social media in his campaign and then today when I go to Boston.com and they have a big spot on the home page where people can find out where all the candidates stand on the issues and when you go to that page you see this:
Notice the banner ad on the side? Yup, he’s bought banner ads on Boston.com and bingo, it appears on this site. THAT is a smart move.
I like his politics, but I LOVE whoever is doing the marketing for him.
Posted in
Ads, New Media |
Comments(4)
I FINALLY got into Second Life tonight. It was far from easy and many people still haven’t been able to get in. Further reason never to host an event or anything else of importance on Wednesday since that is when Linden Labs does their upgrades and as with any technology, things don’t always go well. *grin*
Once I got in I went looking for people to add. I figured there would be a “add friend’ or “request friendship” on someone’s profile but I was wrong.
You actually have to go to your friends list and then there is a Add Friend button.
I’m dissapointed that there is not any form of message you can send when requesting friendship. It means I’m going to get a lot of friendship requests from only an Avatar name and I’mnot going to have a clue who they are. That’s just annoying and hopefully will be something the Lindens will take a look at.
But, I’m psyched it’s added. It’s a great feature for sure.
According to the release notes for the SL 1.12.1 they have finally added a feature I’ve wanted and complained about since getting into Second Life.
Residents can be invited to your Friends list, even while they are offline or far away.
This is huge because one thing that was a pain was that in order to be added as a contact/friend of someone both of you had to be in world at the exact same time and get together. This is a pain because you needed to manually check every time to see if they were online or not and that isn’t fun for everyone.
Yes, this has the potential for Spamming, but I hope it works just like Skype where I get a message and decide what to do. Hopefully they will also allow you to enter a message to the person in case they have no idea who the real life version of the avatar name is.
I’m happy. I’d be happier if this upgrade didn’t have the grid still down so that I can try it out!
Posted in
second life |
Comments(2)
This past weekend in Boston, people from all over the country gathered for PodCamp Boston. This first of it’s kind event drew all sorts of people. Photos were taken. Content was produced. New friends are made.
A personal highlight for me came when my buddy Mitch Joel and I gave a presentation to a standing room only crowd about how indviduals and companies can build their brand and become part of the conversation. It felt good. It felt energetic. It felt like perfect timing.
We didn’t get to finish the presentation which is too bad. I honestly think that the final points in the presentation are the most powerful. But, thanks to technology you get to hear a recording of what we did give. There are some inside jokes and interaction with the audience, but I hope the content is worthwhile.
Thank you Mitch for being part of this, It was both an honor and a privilege to do this with you.
Posted in
Presentations, Events, Podcast |
Comments(20)
I’m writing this as I’m headed out the door to what I know is going to be a great day and night. Yes, it’s a two day event but I will only be there for today.
Already pictures are being posted which is an amazing thing. As long as pictures are tagged with podcamp a nice virtual album will be built.
Mitch Joel and I went over our presnentation and I’m excited by it. I hope it starts a lot of conversation and allows people to realize that building your self brand and marketing your podcast is not about spending money at all. I know some people won’t be able to understand that, but they’ll come around someday. *grin*
My stomach is still not 100% at this point and Roxie has been ill all night. I don’t think we ate the same thing. At least I hope not!
If we meet at PodCamp, please drop me an e-mail and lets keep the conversation going. If we missed each other still drop me a line and let’s get it started.
Posted in
Events |
Comments(1)
Anyone who knows me, knows that I’m a big fan of Second Life.
But, over the weekend I became extremely frustrated with something that I’m shocked is so difficult.
I have a plot of land that I’ve wanted to have a custom residence built on for quite sometime. This is not the SecondLifeOffice.com place that people have been to, but rather a new place. I randomly crossed paths in world with some builders and we reached an agreement that in the end took longer and did not fit the plot as well as we both thought it would. No bad feelings, they did a great job with the build, but it just didn’t fit everything in the end.
So, I’m looking for builders in Second Life. That should be farily easy right? Nope!
Yes, there are builder groups and such, but Spamming them is not going to win any friends. I was shocked when I searched the web and came up mostly empty. Linden Labs has a great directory of developers, but there is no way that is the complete list. Plus, most of these are companies and the truth is I don’t have the $$$ to hire a full blown company to do a build for me.
If you are an independennt second life builder looking to gain some experience and have a showcase piece in your portfolio please contact me. Warning that it’s a large plot basically on a cliff so it has some unique challenges to it, but I think that makes for a fun design.
And trying something new here Podshow PDN {podshow-ADMIN}
Posted in
second life |
Comments(8)
The Boston Globe is reporting that deals have just been signed that will make the billboards that racers go cruising by in Need for Speed Carbon dynamic and thus “live.”
When these games are played online with the Xbox or PC the ads will be updated with new movie posters, products and other items in real time.
This is a no brainer and a step in the right direction. It fits into the game. It’s not like when in the middle of a first person shooter a blatent ad is slapped up on a wall. Billboards and posters are part of this game. They are there already with static ads. Do gamers notice them? That I don’t know.
But, I would bet that if I were playing and suddenly saw an ad for a new movie it might catch my attention.
The problem? It’s a racing game. If I noticed an ad as I’m cruising along what do I do? Stop in the middle of the race and drive back to check it out? I doubt it. Hopefully my brain would process it fast enough to remember what it was or that I’d see it again the next time I played.
The idea is a great one. Ads should be dynamic and not static anymore whenever we are talking about new media and online. I’m just not sure they are going to get any form of measurable results.
Posted in
Ads, New Media |
Comments(1)
C.C. Chapman, Partner at The Advance Guard, uses this marketing podcast and blog to help business professionals and individuals, stay up to date on what is happening in the world of social media. Got a question? Want me to speak at an event? Just want to talk to someone? I'm only an e-mail away.
