Building Your Brand – PodCamp Boston Presentation

click here to listen to the podcast

This past weekend in Boston, people from all over the country gathered for PodCamp Boston. This first of it’s kind event drew all sorts of people. Photos were taken. Content was produced. New friends are made.

A personal highlight for me came when my buddy Mitch Joel and I gave a presentation to a standing room only crowd about how indviduals and companies can build their brand and become part of the conversation. It felt good. It felt energetic. It felt like perfect timing.

We didn’t get to finish the presentation which is too bad. I honestly think that the final points in the presentation are the most powerful. But, thanks to technology you get to hear a recording of what we did give. There are some inside jokes and interaction with the audience, but I hope the content is worthwhile.

Thank you Mitch for being part of this, It was both an honor and a privilege to do this with you.

« PodCamp Boston 2006
And There Was MUCH Rejoicing »
  • http://www.cc-chapman.com/2006/09/11/podcamp-presentation/ Reality Bitchslap with C.C. Chapman » Blog Archive » PodCamp Presentation

    [...] The presentation Mitch Joel and I gave at PodCamp Boston is now online as a post at Managing the Gray. [...]

  • http://www.FinancialAidPodcast.com Christopher Penn, Financial Aid Podcast

    CC, your session with Mitch rocked. I particularly loved:

    “Be you, because others are already taken.”

    That quote is an instant classic. Thanks so much for being a part of PodCamp!

    Christopher S. Penn, PodCamp Co-Founder
    http://www.PodCamp.org

  • http://www.twistimage.com/blog Mitch Joel

    Hey C.C.,

    It was an absolute pleasure to be a part of your presentation. I am still getting used to the fact that there is now audio, video and pictures out there of all of this. Imagine how much conferences have changed in this past year?

    I am honoured to have you as a friend.

  • http://theriverbendpodcast.com Mike Wills

    Is there an enclosure for this? My podcatcher isn’t picking it up.

    Have you taken a look at PodPress? It is a great podcast plugin for Wordpress. I don’t have the URL right now (and the site is down). It should be back up sometime soon.

  • http://theriverbendpodcast.com Mike Wills

    Ignore the above comment, I was subscribed to the wrong feed I guess.

  • C.C. Chapman

    PodPress is a great plugin, but I’ve never seen the need for it since WordPress supports enclosures fully. Glad it worked out for you.

  • http://15SecondPitch.com laura allen

    Mitch:
    It was great to meet you and your session, did indeed rock the Bunker. One of my favorite parts was when you looked up and saw Guido and said, “Is this guy KNITTING during my presentation?!” Hilarious! Guido is now my favorite example of someone who has got a GREAT niche! And a niche don’t mean nothin’ if you don’t have the heart and passion to back it up. Also, thanks for the nod to 15SecondPitch. I really appreciate it.
    :)
    laura

  • http://theriverbendpodcast.com Mike Wills

    The thing with PodPress is it gives you a great player (for playing directly on the website) and you can easily insert the length and size of the files. But as always, your site, your setup.

  • http://www.bryper.com/2006/09/13/five-guys-and-five-stories-from-podcamp/ Five guys – and five stories – from PodCamp at Bryper.com

    [...] Mitch Joel (far left) drove down from Montreal to be part of PodCamp. He and C.C. Chapman (middle) met in person for the very first time on Saturday morning, and just a few hours later they were presenting a session before a jam-packed audience on building your personal brand (listen to the session audio). Mitch has become a true friend — and mentor — to me over these last two months and having him at PodCamp was one of my personal highlights from the unconference. And C.C.? Everyone seems to know — and like — him, and there’s a very good reason for that. His enthusiasm for podcasting and goodwill are infectious. [...]

  • http://www.zen2wow.com Rob Engelman

    Thanks for sharing this presentation. I particularly enjoyed the “Just Try It” theme. Having just started a podcast myself, I do get caught up in the “who’s gonna listen” mentality. Your conversation reminded me that I started it to spur the conversation. Thank you. Rob Engelman

  • http://chrisyale.com Chris Yale

    Thanks CC and Mitch for the awesome presentation. I wish I was there, but the Edirol came shining through!
    Take Care,
    Chris

  • http://www.mishsplayground.com Mish

    Hey CC and Mitch,

    What a great presentation! I have already sent this to 5 other marketers new to ‘conversations.’ One thing I wanted to add is that podcasting, blogging etc. are great ways of building meaningful relationships. By building those relationships, you build better communication. The ball rolls from there.

    Cheers,
    Mish

  • http://www.managingthegray.com/2006/09/20/be-your-number-one-fan/ Managing the Gray – Marketing, New Media, No Control PR » Blog Archive » Be Your Number One Fan

    [...] I’m still buzzing from the reaction to the last show and the presentation from PodCamp Boston. [...]

  • http://www.somethingtobedesired.com/blog/blog.htm Justin Kownacki

    C. C.: Great presentation. I missed it the first time around but I’m glad I caught it here. So true: everyone who enters this space is a brand all their own, and the question is, “How do I build my brand to be sustainable?” Certainly, being yourself and providing something of true value to a participant is part of that success.

    If you’ll be near Pittsburgh around November 10-12, feel free to visit PodCamp Pittsburgh!

  • http://neilgorman.org/?p=51 On “building your personal “brand” whuffie at neil gorman . org

    [...] I subscribe to a podcast called Managing the Gray which is a sort of digital marketing podcast that is done by the podcasting super star CC Chapman. Today I listened to a talk that CC did with Mitch Joel at Podcamp Boston about building your personal brand. [...]

  • http://estatelaw.hullandhull.com/2006/10/articles/topics/new-media-observations/managing-the-grey-podcast-cc-chapman-and-personal-branding/index.html Toronto Estate Law Blog

    Managing the Grey Podcast – C.C. Chapman and Personal Branding

    In  Managing the Grey Podcast – Building Your Brand C.C. Chapman republished his recent speech which he had given with Mitch Joel to a group of podcasters at PodCamp Boston. The two speak about the process of creating your own brand. Wha…

  • http://www.etechatwork.com Shwen

    Hey CC,
    Mitch and you did a great job with the presentaiton at PodCamp. In fact, I liked it so much that I made the statement about “Be You…” my Quote of the Week–check it out:
    http://etechatwork.com/blog/_archives/2006/9/14/2330503.html

  • http://prjunctionpodcast.com/?p=34 PR junction podcast » Blog Archive » Online marketing stars at Podcamp Singapore?

    [...] Check it out at C.C.’s podcast Managing the Gray. [...]

  • http://prjunctionpodcast.com/?p=40 PR junction podcast » Blog Archive » PRJ 008 Show notes

    [...] Check it out at C.C.’s podcast Managing the Gray. [...]

  • http://prjunctionpodcast.com/?p= PR junction podcast

    [...] Check it out at C.C.’s podcast Managing the Gray. [...]

  • http://www.podcampfoundation.com/2009/08/28/mitch-joel-six-pixels-of-separation-and-doing-more-with-less/ Mitch Joel- Six Pixels of Separation and Doing More with Less |

    [...] I first met Mitch at the very first Podcamp in Boston and was blown away by the session he did on Personal Branding with C.C. Chapman.  Mitch wrote in a few sentences what the heart of the Web 2.0 Expo Open is about this year in the [...]

  • http://www.whitneyhoffman.com/2009/10/23/personal-branding/ Personal Branding | Reading Whitney

    [...] the very first Podcamp Boston, CC Chapman and Mitch Joel did a great presentation on Personal Branding that altered the way I approached my web projects.  Instead of always staying in the background, I [...]

  • http://answersforfreelancers.creativeindependence.net/2007/02/27/a4f-204-interview-with-mitch-joel-taking-control-of-your-personal-branding/ A4F 204: Interview with Mitch Joel: Taking Control of your Personal Branding | Answers for Freelancers

    [...] Mitch Joel’s presentation with C.C. Chapman at Podcamp Boston: http://www.managingthegray.com/2006/09/11/ building-your-brand-podcamp-boston-presentation/ [...]

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