Smart Political Move
September 15th 2006
Ok, Deval Patrick is a smart marketer as well as a politician.
He’s been using social media in his campaign and then today when I go to Boston.com and they have a big spot on the home page where people can find out where all the candidates stand on the issues and when you go to that page you see this:
Notice the banner ad on the side? Yup, he’s bought banner ads on Boston.com and bingo, it appears on this site. THAT is a smart move.
I like his politics, but I LOVE whoever is doing the marketing for him.
Posted in
Ads, New Media |
Comments(4)
And his Brightcove implementation for Deval Patrick TV is sweet!
And I just signed up for co-comment…
This counts as “smart” for marketing? What’s next? Putting on your clothes without a quick-start guide to remind you it’s socks *first* then shoes?
And as an aside, politics == marketing. Accentuate the positive, ignore the negative, deride the competition. The goal is to make the sale, not to accurately represent the product.
I do think it’s a no brainer decision, but he’s the only one doing it on this scale. I have recieved automated phone calls and several flyers from other candidates which instantly turned me off to them.
For most of the summer I was getting most of my candidate-primary news from the Dig and Phoneix… a decidedly alternative view. Admittedly, I read the Globe every day (and the Boston Business Journal whenever it came out) but somehow the lack of humor in the globe’s coverage meant it didn’t stick with me as well.
Nice to see my favorite candidate marketing himself well.