Comments on: Smart Political Move

By: Sam Jackson

Sam Jackson — Sun, 17 Sep 2006 17:41:49 +0000

For most of the summer I was getting most of my candidate-primary news from the Dig and Phoneix… a decidedly alternative view. Admittedly, I read the Globe every day (and the Boston Business Journal whenever it came out) but somehow the lack of humor in the globe’s coverage meant it didn’t stick with me as well.

Nice to see my favorite candidate marketing himself well.

By: C.C. Chapman

C.C. Chapman — Sun, 17 Sep 2006 14:35:27 +0000

I do think it’s a no brainer decision, but he’s the only one doing it on this scale. I have recieved automated phone calls and several flyers from other candidates which instantly turned me off to them.

By: whatever

whatever — Sun, 17 Sep 2006 12:41:47 +0000

This counts as “smart” for marketing? What’s next? Putting on your clothes without a quick-start guide to remind you it’s socks *first* then shoes?

And as an aside, politics == marketing. Accentuate the positive, ignore the negative, deride the competition. The goal is to make the sale, not to accurately represent the product.

By: steve garfield

steve garfield — Fri, 15 Sep 2006 14:09:44 +0000

And his Brightcove implementation for Deval Patrick TV is sweet!

And I just signed up for co-comment…