Comments on: Sony’s Amazing New Ad

By: mike mcallen (SL don babcock)

mike mcallen (SL don babcock) — Thu, 16 Nov 2006 19:26:14 +0000

CC when I saw this I thought it was for the launch party for Crayon.

very cool

Mike

By: Out to Pasture » Blog Archive » WOW

Out to Pasture » Blog Archive » WOW — Wed, 18 Oct 2006 13:05:53 +0000

[...] After watching that, on a ridiculously busy morning, I felt an inexorable gravitational pull to watch it 3 more times, then look at the image gallery, then watch the “making of” film. Now that is great advertising. (thanks for pointing this out CC) [...]

By: whatever

whatever — Wed, 18 Oct 2006 12:54:45 +0000

and at least 2 shots aren’t real… the big blue explosion outside and the red one in the stairwell are definitely fakes.

By: whatever

whatever — Wed, 18 Oct 2006 12:38:14 +0000

Right. I guess I missed the cool part. Maybe it was the clown.

By: Torley

Torley — Tue, 17 Oct 2006 19:57:24 +0000

Gorgeous, gorgeous. I have got to show this around — Mike, I never doubted that creativity in advertising completely disappeared, but I do think really amazingly, eclectic ads are always going to be a rarity and that’s just the way it is. (For some reason, on tangent, this brings to mind the Honda “Cog” spot.)

Real paint too. I laughed when that clown ran across the screen, that was unexpected at first, but looking back, it makes so much sense. It all makes you smile!

By: C.C. Chapman

C.C. Chapman — Tue, 17 Oct 2006 19:07:10 +0000

http://www.bravia-advert.com/paint/behindthescenes/ for the behind the scenes which IS as much fun to watch!

By: Mike Bellina

Mike Bellina — Tue, 17 Oct 2006 18:37:18 +0000

I love the ad. It really shows that there is some creativity left in advertising. I don’t know how many televisions it will sell, but it is certainly grabbing.

Can someone explain the clown to me? Why is he there?

-Mike

By: Neil Ford

Neil Ford — Tue, 17 Oct 2006 18:07:37 +0000

The behind the scenes video is really cool too.

And it’s not like Glasgow couldn’t do with some colour

- Neil.

By: Ed Roberts

Ed Roberts — Tue, 17 Oct 2006 17:32:08 +0000

Check that… it IS real.
“Our latest TV ad – featuring massive paint explosions – took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.”

Now THAT drives home their message! Color like no other. Brilliant!

By: C.C. Chapman

C.C. Chapman — Tue, 17 Oct 2006 17:31:48 +0000

It’s real. When you go to the site scroll down below the ad and they explain how they did it. Quite cool.

By: Ed Roberts

Ed Roberts — Tue, 17 Oct 2006 17:29:40 +0000

That ad rocks! I wonder if it’s real or computer generated… looks pretty real….