crayon is a go

October 26th 2006

I just now realized that I didn’t post anything here about the crayon launch. Shame on me.

So I’m going to cheat and go the good old fashion bulleted list route:

I will say that I’m more impressed with Second Life then ever before. Doing the launch even in Second Life really committed me to that thinking.

http://lookingoutthewindow.com Ed Roberts

“crayon will help marketers, advertisers and public relations professionals better understand the tremendous changes, challenges and opportunities in today’s dynamic and complex world of fragmented attention, increasing consumer control and hardening attitudes towards marketing communication.”
– from the press release

I love that quote… “today’s dynamic and complex world of fragmented attention”. This is one of the best ways I’ve heard of yet to describe how our lives have changed. It’s SO important for companies to not “put their eggs in one basket” from a marketing standpoint because our attention is drawn to so many different places now days. Just one more reason why crayon is going to be successful.
whatever

The Crayonville homepage tells me (using Firefox):

” This content requires the Adobe Flash Player.”

That is a miserable impression to make on the first time visitor. Say it’s best viewed in Flash or something, but have something there.

I’ll save my rant on how flash driven sites suck for later. The site is about Marketing, which is often more about presentation than content.
Doug Winfield

Congrats! Your departure must have been a huge loss for Babson. I’ll keep an eye on what Crayon is up to.

Managing the Gray – Positive Advice That Everyone Can Use to Succeed