Managing the Gray – Positive Advice That Everyone Can Use to Succeed

Good to hear more about PZ. They were a client when I was at DIG. Interesting technology that focuses on a real need, the abilty to search all of the audio content that would otherwise be dark matter on the web. I hope they doing something with practical visual search next.

C.C.,

This was a good interview with interesting insights.

I wanted to share a point concerning one of your comments during the show.

You said something to the effect that the only reason to have transcripts was as search engine fodder and once they caught up, we’d no longer need transcripts. I actually think there will still be a place for transcripts.

Some people might like to have the text version of the content instead of or in addition to the audio/video content. First, there’s the argument that is always made about blogs vs. podcasts: sometimes people just like to skim read. Maybe they need to catch up on your show quickly. Maybe that is just how they prefer to consume the info.

Second, some people might like the option to print, highlight and mark up the content. If that is what they want, then they should have it. Isn’t the new media paradigm all about empowering the consumer?

Granted, the scope of your conversation with Alex was search, but I thought this was a point worth making.

Keep up the great content!

Jason Van Orden

A very good point and actually transcripts are important too for people who can not listen to the podcasts. We sometimes forget that there are hearing impaired people who would still like the content and transcripts help bridge this gap.

Thanks for this episode, I listened a while ago and came back to specifically enroll with PodZinger.

[...] Transcript of MTG #20 – The Podzinger Interview January 05th 2007 Managing the Gray #20 Interview with Podzinger CEO Alex Laats October 31, 2006 [...]