Scion City Launch Event
I attended the launch event for Toyota into Second Life tonight.
They’ve built a city scape with a road course around it. It’s known as Scion City. Stops include the show room, the stage and a drive in where some cool machinima was playing when I checked it out tonight. It’s geared towards cars.
Now, I’m not really a “car guy” in real life or Second Life, but I like how the three variety of Scions can be completely customized. Basic colors and rim styles can be done through a simple click interface, and for more talented users you can chop shop it to pieces and make it whatever you want. I’m planning on at least trying to turn mine into a convertable. We’ll see.
What is interesting? I bought one of the sportier models on the spot. Bought it the minute I saw it because I wanted to give it a whirl and try it out.
More proof that this stuff works? I’ve had one of the first edition Scions for a while. I drive it around and my kids get a kick out of it. We were driving down the street when we passed a silver one just like mine. From the back seat Dylan exclaims, “Look daddy it’s your car from Second Life.”
Well done Toyota.
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