Jay-Z, Jimmy Kimmel & Second Life. What Was the Point?
Last night a huge crowd gathered on the Pontiac sims of Second Life for what was pitched as a live taping of the Jimmie Kimmel show and the Jay-Z performance.
It was fun as we got to hear the stream of the live audio from the interviews until the lawyers shut that down.
After a sim crash and delays upon delays Jay-Z finally performed. His avatar danced around the stage while we heard the live stream from the performance. Just like any other concert in SL which happen every night.
After two songs it was done. I felt completely underwhelmed so I turned on the TV to see how they used it during the actual airing of the show. That was what I was interested in since I wasn’t sure what they were going to do with it.
I stayed up watching it and besides a little mention of SL at the beginning there was NOTHING.
All hype, zero return. This is not how a company should approach something like Second Life. They didn’t even go for any buzz since the announcement of the event only came out late yesterday afternoon. I know some very talented people who worked on setting this up and they were working hard last night during it as well. I feel bad for them because I don’t understand what they did all the work for during a holiday week. It confuses me.
I’m sure there was a point to this whole evening, but I sure don’t see it yet.
The highlight was the random conversations and the live DJ at the beginning spinning mashups from the UK. Wished he had stayed around longer.
