Comments on: Dipping Toes in the Cold Waters of New Media http://www.managingthegray.com/2006/11/30/dipping-toes-in-the-cold-waters-of-new-media/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Fri, 20 Aug 2010 22:28:57 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Kate Trgovac http://www.managingthegray.com/2006/11/30/dipping-toes-in-the-cold-waters-of-new-media/comment-page-1/#comment-1222 Kate Trgovac Thu, 30 Nov 2006 18:46:17 +0000 http://www.managingthegray.com/2006/11/30/dipping-toes-in-the-cold-waters-of-new-media/#comment-1222 Hear, hear! Well said, CC. Hear, hear! Well said, CC.

]]> By: Bryan Person, Bryper.com http://www.managingthegray.com/2006/11/30/dipping-toes-in-the-cold-waters-of-new-media/comment-page-1/#comment-1221 Bryan Person, Bryper.com Thu, 30 Nov 2006 18:45:06 +0000 http://www.managingthegray.com/2006/11/30/dipping-toes-in-the-cold-waters-of-new-media/#comment-1221 I think feedback is helpful, as long as it's constructive. And I think you were trying to be constructive in both of those posts. Dipping your toe in the waters is a great -- I agree -- but I would also add that businesses should do so with a business strategy and some clear goals in mind. If you're going to establish a presence in Second Life, what are your objectives? Showing innovation (good)? Extending your brand (great)? Just trying for a quick PR hit (seems like there needs to be more to it). Same is true for a blog, podcast, or YouTube video. It's true that we seldom know exactly where our new-media ventures will head, but we should at least have a road map. I think feedback is helpful, as long as it’s constructive. And I think you were trying to be constructive in both of those posts.

Dipping your toe in the waters is a great — I agree — but I would also add that businesses should do so with a business strategy and some clear goals in mind.

If you’re going to establish a presence in Second Life, what are your objectives? Showing innovation (good)? Extending your brand (great)? Just trying for a quick PR hit (seems like there needs to be more to it).

Same is true for a blog, podcast, or YouTube video. It’s true that we seldom know exactly where our new-media ventures will head, but we should at least have a road map.

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