2007 Will Be The Year of Video
I hate predictions. I really do.
But based on conversations I’ve had with different people and then reading the news this morning about Abbey Corps I’m convinced that we are going to see a huge influx of new video content in the coming year.
This isn’t about podcasting, it’s about content that people will consume, be entertained by, shocked by and share with their friends. The good old “have you seen ________” will continue and people will stop caring if it was on television, the web, phone, iPod or virtual world. The point will be that they SAW it.
What I’m interested in seeing is how all these networks (both traditional and new) handle it. How they make themselves stand out from the others. What is going to make someone go to their computer to watch something as opposed to flopping down on the couch and watching? What about when the lines between where the content is actually coming from completly blur? What then?
I’d say that the rules have changed, but right now there are no rules. If you think there are some then you need to really stop and think about it, because there really isn’t and th ones you might think are in place are made of silly putty and thus we can all change them whenever we want.
I’m excited.
