Channel Fragmentation & Brand
December 26th 2006
A little something special for the holidays as my good buddy Christopher Penn from The Financial Aid Podcast takes part in the holiday show exchange idea by hosting Managing the Gray.
There are very few people that I’d allow to host this show, but Chris is my personal marketing ninja on multiple levels and thus he is one of the few.
Today he discusses channel fragmentation and the concept of “brand.” As always, good solid advice on new marketing and new media that everyone can use.
Thanks again Chris for this great idea of hosting other shows.
The comment line is always open at 206-309-4729.
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Comments(6)
I thought this was a really great podcast… distilling a lot down to a very short and concise presentation… I tend to be interested in the space from more of a guerrilla perspective.. where in I think of market fragmentation as working in my favor.. a challenge for folks driving air craft carriers.. but for those of us on skateboards it’s no problem to maneuver… and I tend to think market fragmentation is probably better for the health of our culture.. but even if you’re being carried around by a kind of power diffusion zeitgeist.. well.. every epoch has a tendancy to loose some of what was valuable in the last epoch.. leaving the challenge of rescuing these old values to our children and grand children.. so in this sorta frame I sorta enjoy this devil’s advocacy stuff.. lol, or something like that…. anyway, awesome episode.
Great episode, but I’m confused by the kinesthetic marketing. Kinesthetic learning is learning through movement. Having a bodily response would be more of a reaction to a sensory stimulus. You’re marketing to the gut through the 5 senses.
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