Managing the Gray – Positive Advice That Everyone Can Use to Succeed

I thought this was a really great podcast… distilling a lot down to a very short and concise presentation… I tend to be interested in the space from more of a guerrilla perspective.. where in I think of market fragmentation as working in my favor.. a challenge for folks driving air craft carriers.. but for those of us on skateboards it’s no problem to maneuver… and I tend to think market fragmentation is probably better for the health of our culture.. but even if you’re being carried around by a kind of power diffusion zeitgeist.. well.. every epoch has a tendancy to loose some of what was valuable in the last epoch.. leaving the challenge of rescuing these old values to our children and grand children.. so in this sorta frame I sorta enjoy this devil’s advocacy stuff.. lol, or something like that…. anyway, awesome episode.

Great episode, but I’m confused by the kinesthetic marketing. Kinesthetic learning is learning through movement. Having a bodily response would be more of a reaction to a sensory stimulus. You’re marketing to the gut through the 5 senses.

[...] How do you get started? Hit the NEW COMM ROAD MAP: + Determine your audience + Audience to advertiser – look for networks that are least restrictive + Audience to advertiser – look at affiliate programs, too! + Audience to service – you’ll know how to get this started + If you have a service, it needs a story – check out the recent thoughts on Managing the Gray No. 20 about brand + Audience pays – Audible.com, Blip.tv, Revver.com, and Ze Frank’s model [...]

[...] The Managing the Gray episode on Channel Fragmentation and Brand, with Guest Host Chris Penn (Episode 19) [...]

[...] not technically adept. You get one chance to get them to your content. See New Comm Road 22 and Managing the Gray 20 for more on these [...]

[...] a new logo and brand for the Student Loan Network and Edvisors Network. As you might have heard on Managing the Gray 12/26, to me, brand is about the story you can tell, about the emotions and feelings your brand evokes. [...]