http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Tue, 05 Apr 2011 23:12:00 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/comment-page-1/#comment-33609 Financial Aid Podcast Daily Free MP3 Internet Radio » Rebranding the Student Loan Network and Edvisors Network Thu, 22 Nov 2007 18:30:49 +0000 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/#comment-33609 [...] a new logo and brand for the Student Loan Network and Edvisors Network. As you might have heard on Managing the Gray 12/26, to me, brand is about the story you can tell, about the emotions and feelings your brand evokes. [...] [...] a new logo and brand for the Student Loan Network and Edvisors Network. As you might have heard on Managing the Gray 12/26, to me, brand is about the story you can tell, about the emotions and feelings your brand evokes. [...]

]]> http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/comment-page-1/#comment-33608 Financial Aid Podcast Daily Free MP3 Internet Radio » Top 5 Things You NEED To Know To Leverage AppleTV and iPhone in New Media Thu, 22 Nov 2007 18:29:57 +0000 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/#comment-33608 [...] not technically adept. You get one chance to get them to your content. See New Comm Road 22 and Managing the Gray 20 for more on these [...] [...] not technically adept. You get one chance to get them to your content. See New Comm Road 22 and Managing the Gray 20 for more on these [...]

]]> http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/comment-page-1/#comment-27510 AsymmetricBizCult.com: A New Philosophy of Art Mind and Business » Blog Archive » Asymmetric Biz Cult Episode 4: A Look At Branding Thu, 25 Oct 2007 20:54:53 +0000 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/#comment-27510 [...] The Managing the Gray episode on Channel Fragmentation and Brand, with Guest Host Chris Penn (Episode 19) [...] [...] The Managing the Gray episode on Channel Fragmentation and Brand, with Guest Host Chris Penn (Episode 19) [...]

]]> http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/comment-page-1/#comment-2313 New Comm Road » Blog Archive » NCR 022: Monetization models in new media Tue, 02 Jan 2007 04:46:53 +0000 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/#comment-2313 [...] How do you get started? Hit the NEW COMM ROAD MAP: + Determine your audience + Audience to advertiser - look for networks that are least restrictive + Audience to advertiser - look at affiliate programs, too! + Audience to service - you’ll know how to get this started + If you have a service, it needs a story - check out the recent thoughts on Managing the Gray No. 20 about brand + Audience pays - Audible.com, Blip.tv, Revver.com, and Ze Frank’s model [...] [...] How do you get started? Hit the NEW COMM ROAD MAP: + Determine your audience + Audience to advertiser – look for networks that are least restrictive + Audience to advertiser – look at affiliate programs, too! + Audience to service – you’ll know how to get this started + If you have a service, it needs a story – check out the recent thoughts on Managing the Gray No. 20 about brand + Audience pays – Audible.com, Blip.tv, Revver.com, and Ze Frank’s model [...]

]]> http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/comment-page-1/#comment-1981 Dave LaMorte from Teaching for the Future Sun, 31 Dec 2006 13:53:38 +0000 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/#comment-1981 Great episode, but I'm confused by the kinesthetic marketing. Kinesthetic learning is learning through movement. Having a bodily response would be more of a reaction to a sensory stimulus. You're marketing to the gut through the 5 senses. Great episode, but I’m confused by the kinesthetic marketing. Kinesthetic learning is learning through movement. Having a bodily response would be more of a reaction to a sensory stimulus. You’re marketing to the gut through the 5 senses.

]]> http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/comment-page-1/#comment-1862 Son of Dr Gonzo Wed, 27 Dec 2006 03:49:31 +0000 http://www.managingthegray.com/2006/12/26/channel-fragmentation-brand/#comment-1862 I thought this was a really great podcast... distilling a lot down to a very short and concise presentation... I tend to be interested in the space from more of a guerrilla perspective.. where in I think of market fragmentation as working in my favor.. a challenge for folks driving air craft carriers.. but for those of us on skateboards it's no problem to maneuver... and I tend to think market fragmentation is probably better for the health of our culture.. but even if you're being carried around by a kind of power diffusion zeitgeist.. well.. every epoch has a tendancy to loose some of what was valuable in the last epoch.. leaving the challenge of rescuing these old values to our children and grand children.. so in this sorta frame I sorta enjoy this devil's advocacy stuff.. lol, or something like that.... anyway, awesome episode. I thought this was a really great podcast… distilling a lot down to a very short and concise presentation… I tend to be interested in the space from more of a guerrilla perspective.. where in I think of market fragmentation as working in my favor.. a challenge for folks driving air craft carriers.. but for those of us on skateboards it’s no problem to maneuver… and I tend to think market fragmentation is probably better for the health of our culture.. but even if you’re being carried around by a kind of power diffusion zeitgeist.. well.. every epoch has a tendancy to loose some of what was valuable in the last epoch.. leaving the challenge of rescuing these old values to our children and grand children.. so in this sorta frame I sorta enjoy this devil’s advocacy stuff.. lol, or something like that…. anyway, awesome episode.

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