Budweiser Crowntown
I don’t know who is behind these ads, but they have me laughing enough to blog about them.
If you go to CrownTown.TV you’ll see a whole site dedicated around the Budweiser Select logo. The concept is that each of the points on the crown is actually a character. These are definitely targetting their demographic of upscale urbanites.
Below is the “hot tub” episode that caught my attention on YouTube a few moments ago. I found these very well done with a good level of creativity and just enough crudeness to be funny without “crossing the line.” I wonder if they’ll be making toned downed versions for television or better yet THIS could be a fun video podcast.
If they were smart they’d be doing some social media outreach TO podcaster and bloggers that would be more then willing to talk and promote this. I bet they haven’t done so and are hoping it’ll go viral. Who knows….
A bit of a warning that these are PG-13 in nature.
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Comments(3)
Cool video. It makes you focus on the crown, which, when you later see it associated with Budweiser Select, you dig it.
C.C. thanks for the post. The video had me laughing right away. Dan has a great point about focusing on the crown. Next time I see that crown I’ll think of this spot and chuckle. Way to work the brand.
These were done by a new division of Psyop called Blacklist. They are a new edition to the wonderfulness that Psyop is known for.