Managing the Gray - Marketing for the New Media Professional

As someone who works in the marketing space I’m sickened to find out that the bomb scares happening all over Boston today turned out to be part of a publicity stunt by Turner Broadcasting.

I don’t know who the agency working this is, but I hope their heads roll and that they never work again. This is pathetic.

They’ve just released this statement:

The ”packages” in question are magnetic lights that pose no danger. They are part of an outdoor marketing campaign in 10 cities in support of Adult Swim’s animated television show Aqua Teen Hunger Force. They have been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia. Parent company Turner Broadcasting is in contact with local and federal law enforcement on the exact locations of the billboards. We regret that they were mistakenly thought to pose any danger.

Shirley Powell
SVP, Corporate Communications

Oh good! Let’s put things under bridges in major cities across the country. Yeah that’s a good one.

Get a clue people. You’re giving those of us who want to be creative but still use our brains a bad name.

Posted in Rants | Comments(16)

Ask a Ninja is one of the funniest and most unique podcasts on the planet. I use it in all my presentations to showcase what can be done.

I just read that they’ve signed a big deal (rumor of $300k up front). Way to go guys!!

Keep on rocking!

Posted in Rambles | Comments(0)

I’m good friends with the hosts of Manic Mommies and they recently made a video for the Dove “real women” contest. They just let me know that they made it into the Top 10. When I first saw the commercial I loved it! Way to go ladies!

There are some other great entrants and I hope Dove takes them all and uses them somewhere because THIS is what it’s all about. Getting the people who love and use your product to talk about it and promote it.

Update: I just finished watching ALL of the videos and saw another familiar face that I know! Congrats to PodChick for also making the Top 10!! WooHoo! I know some damn cool women!

Posted in Video | Comments(0)

When I first read that Bill Marriott was going to be blogging I wanted to wait and see if he really would be.

Sure, everything is still overly formal and most likely run by PR people before posting, but today’s post about the bombing of one of their hotels really showed me that they realize why a blog exists and how to use it. Now I hope they take the next step and add podcasting. A message such as this would have been even more open and truthful hearing it straight from the man himself.

Kudos Marriott and continuing forward. If you need help to take it to the next level feel free to contact me. I’d love to help. *grin*

Posted in Blogging | Comments(3)

Managing the Gray #27 answers the question of “how do I build my brand?” It was asked from a personal branding point of view, but honestly I think the advice could work for the largest of companies as well. This was all generated from a question from David Jacobs and a lot of thinking about this lately on my part. Thanks again to Lee Hopkins for the station ID.

Links that I mentioned in the show or that I think will be helpful include:

• Review Managing the Gray in iTunes
• Do You Know Clarence?
• Plum
• CC-Chapman.com
  
• Accident Hash
• The U-Turn Cafe

Posted in Podcast | Comments(10)

Those of you paying attention most likely read the headline and thought, “Where has C.C. been? They did that a long time ago.”

No they didn’t. What I’m talking about is that they crossed the 1 million users logged in during the last 60 days for the first time yesterday according to the Second Life Insider.

This is important because no one seems to know for sure if alternative avatar accounts count towards the total registered user count or not, so I’ve been watching who is logging in as a better indicator of how many people are engaging in this brave new world.

Sure, people will compare and contrast that number to everything under the sun. I’m just looking at it as a nice milestone. One that proves there IS growth happening there. Not that I had any doubts.

I will say that after some deep conversations with forward thinker such as Clarence and Eric  my desires for Second Life are in a state of silly putty where I’m trying to figure out what to shape it into. SO many possibilities.

Posted in second life | Comments(2)

I read about this 2000 Blogger idea that Tino was up to and I loved the idea. Totally open. See who is paying attention to the conversation and open to everyone to join in. Total insanity, but fun to look through and recognize faces and discover new ones. Is it wrong to discover a blog simply from an interesting photo? I don’t think so. Can you find me?