Managing the Gray – Positive Advice That Everyone Can Use to Succeed

I want a toolkit. Personally, I’m really, really tired of all these Internet-centric books waxing poetic about this revolution or that revolution. I want usable stuff.

I want a cookbook. That’s what I really want.

Recipe #23: Optimize your podcast’s blog page for Google. Ensure that the first H1 semantic tag, the first alt image text, and the domain name all use your keyphrase precisely.

Recipe #72: Create an object in Second Life with a script that launches multiple HTTP actions, offering to not only forward an SL user to your web site, but also add the site to their bookmarks. [code for script here]

I want to cook with new media.

I need something that is simple…simple ideas, simple jargon, simple themes…Use concrete examples…Give input / suggestions as to when / how I can do it myself…and when / why I should call in outside rousources.

It would be great if there was a reference guide as to where to turn for assistance. It might sound silly, but it took me a a month or so to get my podcast up and running becuase the books I read were not specific enough. I really needed someone sitting beside me showing me the mechanics….how to record…save…edit…save to an MP3…upload…find a hosting site…get into directories….There is more I want to do, but I’m lost again looking for resources.

Keep it simple & keep it specific. Have fun with it!

content wise there are too many topics for me to think I must have this or that.

But, what I find a lot with business/marketing books is that they often work more like extended essays than a book, in as much as the topic for discussion is established well within the first couple of chapters, and the rest of the book is spent going over and over again the same small point, using different examples.

I know, in a way, this is what it is doing – but for me I get fed up when an author goes on and on and on with one small point.

The problem with what I would want will become dated probably fairly fast… but here it is anyway. It’s much along the same lines as Christopher Penn’s.

I would love a New Media startup kit (maybe as an Appendix). A list of sorts of “If you are getting into new media, here’s a good start.” Step one, sign up with ____.” I know that this won’t be the all-inclusive but you’ve been around the block on this topic more than once I think.

I liked a lot of what Christopher shared in his guest episode about “Channel Fragmentation and Brand”, and I’d like to see more of what to do about establishing a brand. Too often in my own example, I’ve plunged in impetuously without giving careful thought as to the story I’m trying to tell and sell about myself, what I do, etc.

So, I’d like more practical advice on how to establish a brand. Maybe that need won’t completely be satisfied by a book, and if so, that’s fine. I can look elsewhere, too, if anyone has any suggestions.