Made to Stick
It’s not often that a “business” book keeps me glued to my seat, but Made to Stick by Chip and Dan Heath certainly did that for me.
What I loved about this book is that it simplifies the concepts for making your ideas stick with others to some very basic principles. One of them being stories which the book is chock full of. Many I had heard before, but many new or with new takes on them just for the book which made them interesting again.
I promised myself that I’d read more this year and for the first book to complete I can’t think of a better one.
Both of these guys are passionate about the subject. That comes through instantly. Plus they’ve got a dry sense of humor that most might not even pick up on but had me giggling more then once.
I recommend this book whole heartedly to anyone who is in the new media space or in any environment where they’ve ever felt that people didn’t completely appreciate their ideas as much as they thought they would. I told my wife she needs to read this book because I firmly believe she’ll take a lot away from it and it’s not the type of thing she ever reads.
