Scott Sigler Using New Media for Ancestor
Scott Sigler has been called a “media whore” by more then one person. It’s true. Even he calls himself that. But, I also call him a friend.
What is great is that Scott’s podiobook Ancestor is coming out in print on April 1st. Now, I listened to the podcast when it was coming out. I listen to everything he creates and am currently addicted to The Rookie which is coming out every week.
What I love is he just created a page with the Top 10 things his fans (junkies as he calls them) can do to help promote the book. THIS is what I am always talking about. The power of the community! Knowing his fans they will flock to help him out just like I am.
Usually I would have pre-ordered the book so that I could get it right away, but instead I’m holding off on ordering until April 1st, because the hope is that enough people will buy the book on that one day to bump it up the charts on Amazon and get it in front of eyeballs that it might never reach.
This same type of thing is happening on March 22nd when I’m hoping people will take part in Bum Rush the Charts.
This isn’t the only thing Scott is doing to get the word out. I’ve seen his whole marketing plan. I’ve seen the ways he is going to leverage new media across the board. He’s doing it right. He knows that it takes hard work, planning and a little bit of luck to be successful. You’ve got to touch all the mediums. Leverage your community. Not be afraid to outreach to friends. That’s what it’s all about. Other indie authors out there should take note of the tactics that Scott is using because they can be done by anyone.
As I write this I’m imagining the mad scientist smile that will be crossing Scott’s face when he sees this. Like I said he’s a good friend of mine and thus that thought makes my morning. Buy the book on April 1st. That’ll make me smile too!
