It is ALL About the Personalization
Earlier today I got a message from a band looking for some play on Accident Hash. I get these all the time, but what bugged me was the blatant fact that it was a form e-mail. I get them every day and no biggie. Sometimes I’ll check. Sometimes I won’t. But, when I got three of them in a matter of five minutes I Twittered about it.
What was interesting to watch is that for the next couple of hours I’d see someone I’m following go “hey I got that band e-mail too” and one person even mentioned the band by name. Something I’m going to avoid doing since they don’t deserve the exposure. *grin*
But, this isn’t about bands. It’s about reaching out to influencers and individuals via e-mail. It is a lesson that every company should think about and every individual as well.
We all get too much e-mail as it is today. If you want to get someone’s attention you’ve got to take the time to actually talk to THAT person in the To: line of the e-mail or you are not going to get anywhere. Sure, part of the message can be the boiler plate message that you have got to get across, but take the extra couple of minutes to say hello to the person. Go even a step further and actually read their blog, listen to their podcast or watch their videos so you know the person you are touching base with. I guarantee you’ll get better results for whatever it is you are touching base with them about then just a form letter.
A bit of a mini-rant but something I wanted to get out there because as I saw today one bad move can lead to lots more then one person talking about it very rapidly. A lesson to keep in mind.
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Rambles, Rants |
Comments(1)
Been there, done that… got the blog post to prove it.