1) New Media is likely not taught in most institutions because most profs (at least the ones I’ve had) tend to stick to the curriculum they’ve always used, and the text book that goes along.

I took an Internet Marketing course in University a few years ago and the prof was using a text book from 1996. He clearly wasn’t up to speed on “new” developments, like say email.

2) In response to your caller about looking for work. I suggest he do what I did. Research the companies he’d be interested in working for, then cold call the CEO or VP of Marketing and ask for a candid 15 minute chat “about the industry”. Be sure you tell them you’re a student.

Most people will be more than happy to spend a few minutes, which always become much more because people love to talk about themselves.

DON’T ASK FOR A JOB. You’re there simply to network. Ask them questions about the industry specifically. If they like you (do your homework before you go!) they’ll be more than happy to put you in touch or suggest some people for you to contact in similar companies.

ALWAYS ask the person if you can use them as a contact when you contact the person they suggest you touch base with.

Good luck,
Dave Delaney

In episode #29, you talked about what young PRs/Marketers can do to break into the new media business. I’m a final year PR student living in Norway. After graduation I am looking into relocating to the US (or the UK).

Looking at the requirements on job ads on different sites I can’t help being left with the feeling that being a non-US graduate will always be a disadvantage for me. To do something about this problem, I’ve decided that I have to do something to ’sell’ myself to possible future employers, work more on ‘branding’ myself

My question is, I have already started getting more involved with different social media and networking sites (Second Life, LinkedIn, Twitter etc) and have decided to start blogging, what else can I do?

Adam Dufresne here, Thanks for playing my audio comment on today’s show, do I really sound like that?? (lol) Today’s show was awesome!! I have been watching your website waiting for podcast 29 and I was glad to see my inbox this morning with the update! I am really anxious to see how well the bum-rush the charts works, I bet it will be a huge success, I guess we can only wait and see. Just a little addition to my audio comment, if any one would like to get in touch with me my e-mail address is adam.dufresne@gmail.com. I would really enjoy it if anyone with advice, cool links, or anything exciting happening on web would drop me a line, I would like to be a part of the conversation!

Anyways thanks again C.C. keep the podcasts coming!!!

Adam Dufresne