Bartering For Sponsorship

August 10th 2007

Someone asked me if I wouldn’t take an iPhone for an episode (and I did recently turn this down) what would I take in trade for an episode?

I had to think about this. It wasn’t as easy as I thought it would be. It would have to be something that I personally wanted and desired. Something that I’d use and not just play with. Something that I already believe in rather then just trying it out.

The only thing that came to mind was either a higher end Canon camera then the one I have or one of the new 24″ iMacs. Different price points, but honestly that didn’t come to mind. I was just trying to think of what I wanted and what might be interesting. I tried a long time ago to get a guitar company to give me two guitars in return for sponsoring Accident Hash. I wanted to keep one and was going to give the other away to a listener. It never happened.

I just wanted to clarify that I think the idea of bartering and trading for exposure on a podcast, blog or other form of media is ok in my book. I don’t think it’s the only model moving forward, but it’s certainly one of them that has been around forever and will continue to be successful.

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