Naughty to Nice Viral Video
October 01st 2007
Whoever the agency is that is working with Axe Shower Gel and other products is doing a great job. They first got on my radar when they sent Yes But No But Yes to LA for an influencer junket. Then today I found a link to this new Naughty But Nice Program video which was a riot. Especially since they made pretty good fun of the PR guy in the video.
At the end of the day if you want a video to be popular make it fun and entertaining. My only problem with this video is that it is five minutes long and thus requires quite a level of commitment from the casual web surfer. It could be culled down to a tight 2 minute piece that I think would make it even better.
