Comments on: Jaffe – Book, Statistics and More Juice http://www.managingthegray.com/2007/10/18/jaffe-book-statistics-and-more-juice/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Tue, 05 Apr 2011 23:12:00 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Joseph Jaffe http://www.managingthegray.com/2007/10/18/jaffe-book-statistics-and-more-juice/comment-page-1/#comment-26710 Joseph Jaffe Thu, 18 Oct 2007 12:18:48 +0000 http://www.managingthegray.com/2007/10/18/jaffe-book-statistics-and-more-juice/#comment-26710 The data is verified and the sample statistically significant of a representative audience of marketers, agency, P.R. and media execs. We asked people to define conversational marketing in the sample and some of the verbatims are in the book. I guess you can look at it 2 ways... 1) In 2012, what will be in the traditional versus digital versus conversational buckets and to what extent will they overlap 2) Is it possible that in 5 years, marketing will look completely different to how it looks today? To help answer 2), just go back 5 years and look at digital spend then versus now...or how about the fact there was no blogging (like it looks today), podcasting (like it sounds today), vlogging, Facebook, YouTube, MySpace, Second Life etc etc etc. Interesting times... The data is verified and the sample statistically significant of a representative audience of marketers, agency, P.R. and media execs.

We asked people to define conversational marketing in the sample and some of the verbatims are in the book.

I guess you can look at it 2 ways…
1) In 2012, what will be in the traditional versus digital versus conversational buckets and to what extent will they overlap
2) Is it possible that in 5 years, marketing will look completely different to how it looks today?

To help answer 2), just go back 5 years and look at digital spend then versus now…or how about the fact there was no blogging (like it looks today), podcasting (like it sounds today), vlogging, Facebook, YouTube, MySpace, Second Life etc etc etc.

Interesting times…

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