Channel Your Energy

October 31st 2007

listen to managing the gray

I’m fresh from PodCamp Boston 2 and full of energy and since I’m trying to insure that I channel it appropriately I figured I’d share with you my thoughts. Plus it plays well into the question I keep getting around how people can break into new media. I have some pretty clear thoughts on this and share them on the episode. Comment line always open at 206-309-4729.

Don’t forget that if you want to get every new episode that comes out for free, you can click here to add it to iTunes. Just click on the subscribe button when you get there and you’ll get them all.

Links to items discussed on the show:

I also mentioned a new project that I’m working on and looking for a couple of BETA testers to help me try something on their mobile phones. E-mail me if this sounds interesting to you.

Posted in Events, Podcast | View Comments

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  • Danielle Brinkman

    This is my first blog post ever! I just bought an ipod last week and I’m enjoying listening to podcasts. I listened to this specific podcast and wanted to respond to something you said toward the end.

    You described how you reviewed a book on a podcast which motivated another person to buy the book. You said that this type of information is difficult, if not impossible, to capture.

    As a professional marketer, I’m always looking for ways to track such things. I’d like to suggest an example of one way that it could be done. What if the publisher authorizes, say, a 20% discount for any of your listeners who order the book thru the publisher’s website? You could mention the offer in the podcast & post it on your site. The buyer could enter a coupon code like GRAY when they order. Of course, you’d need to convey it so that it sounds like a unique opportunity (rather than an ad) or you may “turn off” some listeners.

    It’s not bullet-proof, but I believe it would be a great start. What do you think?

    I’m going to start my own blog very soon–maybe this could be one of my ponderings.

    Thanks for the inspiration!

    Danielle

    Danielle@MarketWyze.net

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