Comments on: Channel Your Energy http://www.managingthegray.com/2007/10/31/channel-your-energy/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Fri, 23 Jul 2010 16:41:03 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Danielle Brinkman http://www.managingthegray.com/2007/10/31/channel-your-energy/comment-page-1/#comment-63061 Danielle Brinkman Thu, 13 Mar 2008 06:03:54 +0000 http://www.managingthegray.com/2007/10/31/channel-your-energy/#comment-63061 This is my first blog post ever! I just bought an ipod last week and I'm enjoying listening to podcasts. I listened to this specific podcast and wanted to respond to something you said toward the end. You described how you reviewed a book on a podcast which motivated another person to buy the book. You said that this type of information is difficult, if not impossible, to capture. As a professional marketer, I'm always looking for ways to track such things. I'd like to suggest an example of one way that it could be done. What if the publisher authorizes, say, a 20% discount for any of your listeners who order the book thru the publisher's website? You could mention the offer in the podcast & post it on your site. The buyer could enter a coupon code like GRAY when they order. Of course, you'd need to convey it so that it sounds like a unique opportunity (rather than an ad) or you may "turn off" some listeners. It's not bullet-proof, but I believe it would be a great start. What do you think? I'm going to start my own blog very soon--maybe this could be one of my ponderings. Thanks for the inspiration! Danielle Danielle@MarketWyze.net This is my first blog post ever! I just bought an ipod last week and I’m enjoying listening to podcasts. I listened to this specific podcast and wanted to respond to something you said toward the end.

You described how you reviewed a book on a podcast which motivated another person to buy the book. You said that this type of information is difficult, if not impossible, to capture.

As a professional marketer, I’m always looking for ways to track such things. I’d like to suggest an example of one way that it could be done. What if the publisher authorizes, say, a 20% discount for any of your listeners who order the book thru the publisher’s website? You could mention the offer in the podcast & post it on your site. The buyer could enter a coupon code like GRAY when they order. Of course, you’d need to convey it so that it sounds like a unique opportunity (rather than an ad) or you may “turn off” some listeners.

It’s not bullet-proof, but I believe it would be a great start. What do you think?

I’m going to start my own blog very soon–maybe this could be one of my ponderings.

Thanks for the inspiration!

Danielle

Danielle@MarketWyze.net

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