Managing the Gray - Marketing for the New Media Professional

The last show sure did get your attention! Lots of voices on today’s show as the comment line lit up with people sharing their thoughts on stats and my reaction to them. As always you can call into 206-309-4729 at any time to share your thoughts.

This show focuses in on your passion but also talks about Facebook and the recent stuff that happened with Beacon. I give a brief overview so that you can be aware of what happened. For a much more detailed overview I highly suggest checking out Matt Dickman’s amazingly detailed post.

Some links to items talked about on the show:

• My Facebook Group
• Now is Now Facebook Page
• NewMediaProfessional.com
• Dave Winer’s Podcasting Post
• Seesmic

I hope that you get out of this what you need today. If not, we’ll catch ya on the next show! If you get a second and want to leave a review on iTunes, I sure wouldn’t complain. *grin*

Update - I realized after I posted this that podcasting should never be about “first” in any sort so I’m changing my own rules on the Seesmic invites and am going to pick 5 people at random to give them to. Not fair that people on the East Coast and Europe get them and by the time the West Coast wakes up they are gone.

Posted in Podcast | Comments(17)

Last night I had the chance to speak to a class at Emerson College about interactive marketing. It was an interesting mix of ideas, skills and mindsets. I’m still amazed at some of the things they didn’t know about as well as ones they did know about. I should have asked for a syllabus because I’d be curious how it was being structured.

Today’s show is driven by listener comments. You can always ask a question, provide feedback or just say hello by calling into 206-309-4729.

Posted in Podcast | Comments(2)

I’m once again going to go to the power of my community to hopefully find the answer to this question.

I have a Macbook Pro laptop. I do a lot of business traveling and want the flexibility to work from anywhere I go.

I also have a community of great people around me that I’m more then happy to talk about the positive experiences with and share my bad ones.

Right now I’m having a horrible time with Verizon Wireless. I like their wireless service. It’s the most stable one I’ve ever used to be honest with you and is why I have not switched over to an iPhone and AT&T. But, on the mobile broadband side they are sucking completely.

The first two stores I went into told me I could upgrade the services on my Blackberry 8703e and that would give me access. Tried that and no dice. Third place told me that wouldn’t work with a Mac, only PCs.

Tonight I went into a third store to find out what USB modems they had would work with my mac. I was told that the the USB727 would work for sure. When I asked, “are you sure it will work with Leopard?” they had no idea what I was talking about. I explained that it was the new operating system for the Mac. The reply was “well yeah if it is newer then 10.3 it will certainly work.” I laughed and asked them to find someone else to ask so they went to the manager of the store and he assured me that there would be no problems.

Well, I can safely say that it does NOT work with my Mac. I’m going to return it tommorrow and give them a bit of a reality slap for it all.

So what mobile broadband company DOES work with my Mac? Sprint? T-Mobile? Anyone from any of these companies out there want to chime in and make me their happy customer? Hell at this point whoever does give me connectivity on the road is going to be the “official connector of managing the gray” at this speed because I’ll be that damn happy!

Someone out there please help out. This is getting pathetic and Verizon wireless has lost my business on this now for good.

Posted in Rants | Comments(11)

It was very strange to be watching the NBC Nightly News last night and to hear Brian Williams utter the words “new media residuals.” I stopped for a moment to be sure I heard him right. A phrase we use all the time has gone main stream.

This should be an interesting strike to watch. The writers realize that more and more money is being made on their work that they are not seeing a dime of. The days of hoping that a show gets syndicated and that is as good as it gets are over. Now a show can live on via online downloads and DVDs. I have friends that skip whole shows because they’d rather wait and watch it on DVD.

The longer this strike goes on the sooner I hope that executives will start looking to the web to find fresh talent. It is ridiculous to me that someone like Cali Lewis is not the tech correspondent on CNN or that Ask a Ninja isn’t doing a weekly sketch for Saturday Night Live. Those are just two examples out of the hundreds of talented people producing solid content. Who couldn’t picture the team from Epic-Fu bringing a little in you face commentary to a show like Entertainment Tonight?

Same goes for the movie studios. Granted they’ve got enough scripts tied up to keep them busy for a while, but wouldn’t it be a great time to buy a script from a Scott Sigler, a J.C. Hutchins or a Mark Yoshimoto Nemcoff to breath new life into the stagnant Hollywood system?

I just hope that as this strike drags on and people start to leave television to look for new content that they discover this little world we live in on the new media playground. That they take some time to discover all the great content being produced every day outside of the traditional media machine.

Posted in New Media | Comments(15)