Comments on: Firebrand Finds a Point? http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Sun, 07 Mar 2010 23:02:56 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Lots and Lots of Folks Blogged Firebrand Monday < Chris Abraham http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/comment-page-1/#comment-51637 Lots and Lots of Folks Blogged Firebrand Monday < Chris Abraham Mon, 04 Feb 2008 03:29:59 +0000 http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/#comment-51637 [...] http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/ [...] [...] http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/ [...]

]]> By: » Firebrand: Getting some love (and grief) from the blogosphere - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/comment-page-1/#comment-49675 » Firebrand: Getting some love (and grief) from the blogosphere - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Wed, 30 Jan 2008 18:53:15 +0000 http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/#comment-49675 [...] C.C. Chapman thinks the concept of Firebrand is cool, although he’s remaining cautious overall.  But he thinks the idea of tying in past Super Bowl games to this year’s Big Game is a great strategy.  C.C., being a Granite Stater living in Mass. is staying true to his New England roots and predicting a Patriot blowout.  Good man!! [...] [...] C.C. Chapman thinks the concept of Firebrand is cool, although he’s remaining cautious overall.  But he thinks the idea of tying in past Super Bowl games to this year’s Big Game is a great strategy.  C.C., being a Granite Stater living in Mass. is staying true to his New England roots and predicting a Patriot blowout.  Good man!! [...]

]]> By: Ed Roberts http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/comment-page-1/#comment-49313 Ed Roberts Tue, 29 Jan 2008 17:18:12 +0000 http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/#comment-49313 See... now I'm interested. I was a big fan of the Terry Tate character. While I'm not sure how much branding help it did for Reebok, they were some of the most clever and most memorable skits I've seen in a while. With regards to Firebrand... I'm also curious to see what kind of exposure it will net them. Like you said, it's a perfect fit as the Super Bowl is the #1 time people are keyed into the ads. In fact, I would would say that it's really the ONLY time when people really look forward to ads in their traditional sense. Broad appeal to an untargeted audience. Unfortunately, I think that it's that fact alone is a huge red flag for Firebrand. While advertising CAN become a form of entertainment, most companies would be better served focusing on engaging a target audience. See… now I’m interested. I was a big fan of the Terry Tate character. While I’m not sure how much branding help it did for Reebok, they were some of the most clever and most memorable skits I’ve seen in a while.

With regards to Firebrand… I’m also curious to see what kind of exposure it will net them. Like you said, it’s a perfect fit as the Super Bowl is the #1 time people are keyed into the ads. In fact, I would would say that it’s really the ONLY time when people really look forward to ads in their traditional sense. Broad appeal to an untargeted audience. Unfortunately, I think that it’s that fact alone is a huge red flag for Firebrand. While advertising CAN become a form of entertainment, most companies would be better served focusing on engaging a target audience.

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