Managing the Gray – Positive Advice That Everyone Can Use to Succeed

Today I’ve had two experiences that made me want to write a quick blog post about how great it is to see big brands trying slightly new things.

The first happened when I logged into the Apple iTunes Store this morning and this is what I saw.

A complete buy out of the three big advertising spaces at the top of the store. For those of you who don’t use the store, each of those squares traditionally advertises one piece of content and they rotate slowly through usually three different options. Most of the time it is highlighting the newest album, movie or service.

This the first time I’ve seen a complete buy out of all three for one brand and there is no rotation. I’m sure this has to do with all the American Idol content that the store has this year. Performances, audition videos, links to songs that are sung, the works. Kudos to all involved.

The second came as I was checking the news on Boston.com and saw a banner ad from McDonald’s that caught my eye. That in itself takes a lot since like most people I get banner blindness and usually ignore them. Where it took me was The Chilled Out Lounge.

McDonald’s has said it wants to move beyond just fast food and wants to go directly after Starbucks in the coffee market. This is obviously a play in that direction. Not sure I’ll personally ever be able to think of McDonald’s as anything other then a place I can’t eat ever since watching Super Size Me.

The point of this post is to showcase some big brands trying new things. Nothing earth shattering or mind blowing here. Certainly nothing that has not been done before, but it was unique enough that I wanted to share it here.

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