Manic Mommies on Managing the Gray
Kristin and Erin from Manic Mommies swung by on a Sunday morning for conversation and coffee. We talk about a lot of topics including the General Motors sponsorship of their Mommy Escape (the picture here is my wife AT the Escape), their recent trip to the BlogHer Business Conference and the growing of their brand. Not only are they friends of mine, but I’ve really loved watching them grow over the three years since they first started podcasting.
The best part about having them over is that it reminds me how much fun it is to have conversations on podcasts. I don’t do that as often as I should. I think it is a new goal for me 
If your curious about a whole other side of mine, we recorded an episode of their show where we only talked about parenting. When it is up I’ll put a link here.
Update: The episode of Manic Mommies is now available here.
Awesome! Erin and Kristin are truely leading the way. This was a great conversation by some real thought leaders. This will be required listening the Divas.
AWESOME interview. Great to hear how Erin and Kristin really understand how important relationship building with the GM sponsorship, and how they approached them about it.
One item of note that has been a HUGE sticker for me are the thoughts surrounding undervalued podcasting sponsorships, advertising, etc.. I feel that the biggest problem with this is that unless you are actively involved in marketing and advertising most of us have NO CLUE how much a typical ad buy is. For example, While $100/week may sound like an enormous amount of money for sponsorship on KCWeather… that’s likely undervalued. Yes it’s complicated, but no one wants to even share what a basic sponsorship SHOULD run. This is where the ADM is so important, as it can set typical starting points. If there is at least a starting point, you at least have a place to start with the valuation of your podcast.
[…] will know. A great case study which happened in the US, but could well happen anywhere, is the GM sponsorship of a Manic Mommies event, as covered in CC Chapman’s Managing The Gray. It’s a lengthy case study and you should […]
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