Comments on: Manic Mommies on Managing the Gray http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Thu, 11 Mar 2010 03:58:43 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Podcast Of The Month: April « Unique-Frequency http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/comment-page-1/#comment-72403 Podcast Of The Month: April « Unique-Frequency Wed, 07 May 2008 13:37:24 +0000 http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/#comment-72403 [...] the Gray - Manic Mummies episode, great case study on GM and how to do sponsorship in social [...] [...] the Gray – Manic Mummies episode, great case study on GM and how to do sponsorship in social [...]

]]> By: Advertising/Sponsorship And The Blogosphere - Issues To Consider? « Unique-Frequency http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/comment-page-1/#comment-70099 Advertising/Sponsorship And The Blogosphere - Issues To Consider? « Unique-Frequency Sun, 20 Apr 2008 11:39:16 +0000 http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/#comment-70099 [...] will know. A great case study which happened in the US, but could well happen anywhere, is the GM sponsorship of a Manic Mommies event, as covered in CC Chapman’s Managing The Gray. It’s a lengthy case study and you should [...] [...] will know. A great case study which happened in the US, but could well happen anywhere, is the GM sponsorship of a Manic Mommies event, as covered in CC Chapman’s Managing The Gray. It’s a lengthy case study and you should [...]

]]> By: Ed Roberts http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/comment-page-1/#comment-68045 Ed Roberts Mon, 07 Apr 2008 21:48:51 +0000 http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/#comment-68045 AWESOME interview. Great to hear how Erin and Kristin really understand how important relationship building with the GM sponsorship, and how they approached them about it. One item of note that has been a HUGE sticker for me are the thoughts surrounding undervalued podcasting sponsorships, advertising, etc.. I feel that the biggest problem with this is that unless you are actively involved in marketing and advertising most of us have NO CLUE how much a typical ad buy is. For example, While $100/week may sound like an enormous amount of money for sponsorship on KCWeather... that's likely undervalued. Yes it's complicated, but no one wants to even share what a basic sponsorship SHOULD run. This is where the ADM is so important, as it can set typical starting points. If there is at least a starting point, you at least have a place to start with the valuation of your podcast. AWESOME interview. Great to hear how Erin and Kristin really understand how important relationship building with the GM sponsorship, and how they approached them about it.

One item of note that has been a HUGE sticker for me are the thoughts surrounding undervalued podcasting sponsorships, advertising, etc.. I feel that the biggest problem with this is that unless you are actively involved in marketing and advertising most of us have NO CLUE how much a typical ad buy is. For example, While $100/week may sound like an enormous amount of money for sponsorship on KCWeather… that’s likely undervalued. Yes it’s complicated, but no one wants to even share what a basic sponsorship SHOULD run. This is where the ADM is so important, as it can set typical starting points. If there is at least a starting point, you at least have a place to start with the valuation of your podcast.

]]> By: Robin Maiden http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/comment-page-1/#comment-68008 Robin Maiden Sun, 06 Apr 2008 22:33:16 +0000 http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/#comment-68008 Awesome! Erin and Kristin are truely leading the way. This was a great conversation by some real thought leaders. This will be required listening the Divas. Awesome! Erin and Kristin are truely leading the way. This was a great conversation by some real thought leaders. This will be required listening the Divas.

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