Managing the Gray - Marketing for the New Media Professional

I was just reading in Advertising Age about a new BlogHer survey that stated:

According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week

I’m very glad that BlogHer did this survey because I think it proves what I’ve said in the past about not ignoring the female population on the web. If you win over the Mother in a household, then you win over the pocket book. Sure, I’m the gadget freak of the house, but my wife and I discuss all purchases before they are made. I know we are not unique in this situation. It is how good relationships work.

It also drives home the fact that brands need to continue (or start) to think beyond only Moms and rather focus on all women on the web. Every day women are finding information, shopping and engaging with each other online rather then the more traditional ways.

Of course, I was also happy to see a rising number in female content creators. The survey focuses specifically in on writing blog content, but I’d argue that I’ve been seeing a rise in all forms of media on the web. More and more are starting small. Maybe just a Facebook account or a Twitter stream to express themselves and connect with friends. While others are branching out beyond that and starting to try out video and audio.

It doesn’t matter what they are doing, but rather that they are doing it. This number is going to continue to grow.

Posted in New Media | Comments(2)

I just had an amazing experience in customer service from Comcast and felt that it would be easier and quicker to share in a podcast rather then in a blog post.

With all the flack they have gotten over the years, I’ve actually been very fortunate to have a mostly good experience with them and the last 24 hours really proves that when a brand pays attention to the conversation happening out on the web about them and actively works to engage in that, good things can happen.

If you are not in the mood to listen, the short version of the story is that last night I made a snide remark about the lackluster quality of my HD picture on Comcast during the Celtics game. Comcast saw that and tweeted me back minutes later. This morning I got a call from their service center. This afternoon someone came out. Now my HDTV rocks! THAT my friends is customer service and how it should work all the time.

Brands need to wake up to the fact that “new media” isn’t going away and in fact, I’d argue that it isn’t new anymore, but is here and at the forefront so you either wake up and pay attention or you lose business to they company that is paying attention.

Posted in Brands, Podcast | Comments(16)

Last year I missed out on being part of the amazing book Age of Conversation. When I got my copy I read it from start to finish and loved the diverse voices and view points throughoout it.

I’m happy to say that I am one of the almost 300 authors taking part in the second edition of this book and as I just submitted my chapter for it, I figured it was time to quickly mention it here.

I saw a mini meme starting among some of the authors to share a snippet from their chapter. I went in a little bit of a different direction with my chapter that I hope isn’t too off the wall. I wasn’t sure what to share, but I liked this piece so I felt it would work as nice tease for what I wrote about.

I love to create. Although the canvas might change, I constantly keep the creative juices flowing and sharing my creations with everyone. What are you doing to add to the gallery? Don’t be afraid to try a new medium.

I’m really looking forward to seeing what all these other authors come up with. So many names I know and so many that I don’t know yet, but hope to. If you are curious check all of them out below by clicking and visiting their sites.

“Age of Conversation 2 - Why Don’t People Get It?” Authors:

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

Posted in Writing, Books | Comments(2)

A post I did a while ago asking the community if I should buy a MacBook or a MacBook Pro still gets at least one comment every week. I love that people are coming in and reading through the comments and finding out which one they should get. What I learned from that discussion and now my own experience is that if you are going to do anything that is processor intensive I’d go with the Pro model. The faster processor and more RAM makes a world of difference. I also still very much like the keyboard better, but that is a personal preference.

Yesterday I upgraded my main desktop computer from a PC that has served me well (bought off the shelf from a Best Buy), but that has been acting flaky lately. Just like a car it is not uncommon that after three years of heavy use a computer can start to bog down, act funny and just not get you where you want to go as nicely as it could. Sure, it still runs, but not like a shiny new one.

My rule when buying a new computer is simple. Buy the highest level of everything that your budget can afford. Spending that extra bit of money now to have more RAM installed will save you time and aggravation down the road. Also, you need to accept that no matter when you buy a computer (or other gadget) that the price and capabilities will be old and outdated faster then you want it to be. Just accept it and move on. It is not worth dwelling on.

If you are thinking of buying a Mac of any sort then I highly recommend checking out the Mac Buyer’s Guide that based on previous release schedules tells you the optimal time to purchase. I listened to them on my iMac and waiting a couple of weeks was the right move. Bookmark that site now!

Posted in New Media | Comments(3)

Don’t freak out. As far as I know Miley Cyrus is fine. What I’m writing about the death of the brand that is Hannah Montana.

Last week there was all this commotion around some photos that were taken for an issue of Vanity Fair magazine. I love Annie Lebowitz and thought the photos were fine. I actually didn’t think that the one that really got the most attention was that good if I’m being honest. Parents were mad that a young girl would take suggestive photos. Even when in my opinion they was only minimal suggestion in them. But, that is a whole other discussion.

The point in all of this is that it is obvious that we are watching a transition from Hannah Montana (a fake character created by Disney) to Miley Cyrus, pop superstar. This is a planned, calculated first move in a campaign to change her image. People won’t like it all, but it is just like when a product or company renames itself. You’ve got to get people talking about you and guess what? Here we all are talking about it.

My daughter loves both. Isn’t it obvious by this picture? For the longest time she thought of them as separate people. When she bought the CD there were separate ones for each of them. The music was similar but different. I’ve watched as slowly she talks more about Miley and Hannah is forgotten. It has been happening for weeks and she is unaware of all this craziness going on right now.

There is no quicker way to kill off a young innocent girl then to have her grow up. It happens to the best of them and that is what we are seeing.

Soon Miley will be 16. Her fans are growing up as well. Sure, she has the choice of if she stays a “good girl” or she ends up becoming the new poster child for abuse and stupidity (i.e. Britney).

I’m just sick of reading and hearing about people “taking advantage of her” or Miley “not know what is going on” because nothing could be further from the truth. This is all just part of the big brand game and there is sure to be more soon. Sometimes you’ve got to take the good and the bad or as Hannah would sing “the best of both worlds.”

Posted in Brands, New Media | Comments(13)