Stop Hoping and Get Working
Why is it that I keep hearing about brands and individuals dipping their toes into the power of the web and then sitting back and hoping that magic happens?
What I mean is someone sets up a podcast or develops a Facebook fan page. Maybe they create a Twitter account or begin to blog. Whatever first step they take, they do it and then just assume an audience will follow. They assume instant success and people flocking to them.
I hate to tell you, but that isn’t how it works. As with every other marketing campaign, public relations initative or successful brand it involved a lot of hard work, a little luck and constant evolution in what you are doing. Plain and simple, it takes time!
I don’t mean to cast any doom and gloom because that is not what I’m doing. I just seem to be seeing more and more people assuming that the first little thing they do is going to be hugely successful and solve all of their problems. If you want to use social media or execute a major marketing initiative or gain popularity for yourself then get in gear and get to work. Be passionate and committed to what you are doing. Be ready to work hard, invest both time and money into your goals and stop thinking short term and look at the big picture.
Sorry for the mini-rant, but this has been on my mind a lot lately. Social media is not the silver bullet to solve all your problems. Yes, it is going to help you if it is appropriate and done right for you, but it is not a cure all.
Ahh….I feel better.
