Comments on: The Novel Adventures http://www.managingthegray.com/2008/11/04/the-novel-adventures/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Wed, 08 Sep 2010 14:51:18 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Scott Hepburn http://www.managingthegray.com/2008/11/04/the-novel-adventures/comment-page-1/#comment-127613 Scott Hepburn Tue, 04 Nov 2008 14:20:41 +0000 http://www.managingthegray.com/2008/11/04/the-novel-adventures/#comment-127613 Thanks for sharing, C.C., but I disagree about the subtlety of the product placement. This doesn't strike me as a storyline with discreet inclusion of the brand, but rather a giant ad with a flimsy story wrapped around it. I agree with you, though...will Saturn and CBS truly engage the community on this? It's the Internet, so of course their will be SOME community discussion, but it has the feel of a faux product with a faux community. Alas...we'll see! Thanks for sharing, C.C., but I disagree about the subtlety of the product placement. This doesn’t strike me as a storyline with discreet inclusion of the brand, but rather a giant ad with a flimsy story wrapped around it.

I agree with you, though…will Saturn and CBS truly engage the community on this? It’s the Internet, so of course their will be SOME community discussion, but it has the feel of a faux product with a faux community.

Alas…we’ll see!

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