I’ve developed business through online social marketing since 1997, I’ve podcasted (audio over the internet since 1999). I’ve had my twiiter account since mid 2007 and I sometimes feel who are these people! …. But, what right do I have to feel that way?

last years business coach or SEO consultants are now the social media strategist teaching everyone how to set up a fan page and twitter account.

It’s just like in real estate. Not in my back yard or not wanting anyone else to build on the beautiful lake after your house is completed.

I’m not worried. Because next year, all the strategist will move on to something else.

It seems like many of the strategists don’t understand the difference between hard marketing and soft marketing. Social media is more soft marketing – like public relations. You have to have a plan, clear goals, and understanding how it effectively applies to your narrative networking strategy.

Thanks for sharing your insight CC. I gleaned a few ideas.

And most important…. Don’t switch to Nikon. Stick with Canon…..

Rosh

I loved what you had to say about social media strategy. I am sure you share my frustration with newly minted social media experts spreading shallow ideas around. One of the things we like to do at LiveWorld before we start building something for a company is a consulting engagement with senior management about socializing their brand. It is sometimes a tough transition for people to get the idea that their brand lives not in their slogans but in the voices of their customers. But it could be worse, when we started 12 years ago we were a voice crying in the wilderness. Now at least they think they need some of that social media, web 2.0 voodoo.

Chris

Cheers,
Dave