Comments on: New Rules of Marketing http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/ C.C. Chapman gives you and your business real world advice and tactics to start leveraging social media in your daily life Sun, 07 Mar 2010 23:02:56 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Promotional Products http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-162049 Promotional Products Thu, 23 Jul 2009 19:14:32 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-162049 Interesting stuff, I like the first tip. Listening to the consumer is very important. They will tell you how to improve and that's the best way to make a business thrive. I would go one step further with that, not only listen to your customers, but meet with them face to face. This is a great way to get feedback and shows the consumer that you truly care about their opinion. Interesting stuff, I like the first tip. Listening to the consumer is very important. They will tell you how to improve and that’s the best way to make a business thrive. I would go one step further with that, not only listen to your customers, but meet with them face to face. This is a great way to get feedback and shows the consumer that you truly care about their opinion.

]]> By: 50 Awesome Online Lectures for Social Media Masters | MatchACollege.com http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-156592 50 Awesome Online Lectures for Social Media Masters | MatchACollege.com Wed, 29 Apr 2009 06:00:48 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-156592 [...] New Rules of Marketing: Learn about cause marketing, basic PR and social media marketing in this podcast. [...] [...] New Rules of Marketing: Learn about cause marketing, basic PR and social media marketing in this podcast. [...]

]]> By: John Zimmerer http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155951 John Zimmerer Tue, 21 Apr 2009 13:21:47 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155951 I see their first point (listening to consumers is more important than talking to them) as directly related to their fifth point (social media isn't a strategy). I agree 100%: social media isn't a strategy, it's a tactic. But as AdAge points out in their first (and therefore most important?) point, it is now necessary for every organization to at least be monitoring, if not engaging in, conversations about their company, brand and/or product, and social media provide cost-effective ways of doing just that. I see their first point (listening to consumers is more important than talking to them) as directly related to their fifth point (social media isn’t a strategy). I agree 100%: social media isn’t a strategy, it’s a tactic.

But as AdAge points out in their first (and therefore most important?) point, it is now necessary for every organization to at least be monitoring, if not engaging in, conversations about their company, brand and/or product, and social media provide cost-effective ways of doing just that.

]]> By: Heidi Miller http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155761 Heidi Miller Sat, 18 Apr 2009 18:00:32 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155761 Amen to all, especially the last one. I am running up against the clients who "need to do social media," but don't really know why or how. So we sit and talk about what their current strategy is, who they are listening to now, where their customers are, how to listen to their needs first. And THEN we craft a strategy that happens to use some social media tools. Because "listen first, start conversations and ask questions" is a strategy. "Get on Twitter" isn't! Amen to all, especially the last one. I am running up against the clients who “need to do social media,” but don’t really know why or how. So we sit and talk about what their current strategy is, who they are listening to now, where their customers are, how to listen to their needs first.

And THEN we craft a strategy that happens to use some social media tools. Because “listen first, start conversations and ask questions” is a strategy. “Get on Twitter” isn’t!

]]> By: Dollar A Day System http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155727 Dollar A Day System Sat, 18 Apr 2009 04:56:09 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155727 While "listening to consumers" may be on the list of the New Rules, I think many organizations are realizing they should have been doing that all along. Nice to know they're finally accepting that as a priority now. Suzette While “listening to consumers” may be on the list of the New Rules, I think many organizations are realizing they should have been doing that all along. Nice to know they’re finally accepting that as a priority now.

Suzette

]]> By: Doug Haslam » Blog Archive » Social Media Top 5: OMG OPRAH!!!, PR Rules Social Media, & NHL Tweetup http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155706 Doug Haslam » Blog Archive » Social Media Top 5: OMG OPRAH!!!, PR Rules Social Media, & NHL Tweetup Fri, 17 Apr 2009 22:48:50 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155706 [...] Chairman Talks Up Public Relations in AdAge C.C. Chapman played up the “Five New rules of Marketing” laid out by Simon Clift in this article, but of particular interest to me as a PR flack is this [...] [...] Chairman Talks Up Public Relations in AdAge C.C. Chapman played up the “Five New rules of Marketing” laid out by Simon Clift in this article, but of particular interest to me as a PR flack is this [...]

]]> By: Yan Budman http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155640 Yan Budman Fri, 17 Apr 2009 00:41:22 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155640 Conversations are happening everywhere - online (forums, social networks, etc.) and offline (tradeshows, conferences, events, etc). Companies need to address not only the tools, but also WHO is driving those conversations and WHERE those conversations are occurring. Here are some quick additions to the New Rules of Marketing: # Identify who the conversation 'influencers' ('key opinion formers') are, where they converse online and offline (e.g. events, conferences), and develop a relationship with them by joining their conversation. # Join the conversation by addressing the Listeners needs, motivating Participants and enhancing the Influencers conversation topics. # Don’t be afraid to share your experiences—positive and negative—and your insights as you grow your company and evolve your product lines. "Conversation Marketing" is a new way of looking at the market conversation universe. It addresses the ways a business can become a qualified participant in those conversations that drive their business and create relationships with key influencers. Businesses that don't apply this type of approach risk losing their voice in the conversations that drive their business... Conversations are happening everywhere – online (forums, social networks, etc.) and offline (tradeshows, conferences, events, etc). Companies need to address not only the tools, but also WHO is driving those conversations and WHERE those conversations are occurring.

Here are some quick additions to the New Rules of Marketing:

# Identify who the conversation ‘influencers’ (’key opinion formers’) are, where they converse online and offline (e.g. events, conferences), and develop a relationship with them by joining their conversation.

# Join the conversation by addressing the Listeners needs, motivating Participants and enhancing the Influencers conversation topics.

# Don’t be afraid to share your experiences—positive and negative—and your insights as you grow your company and evolve your product lines.

“Conversation Marketing” is a new way of looking at the market conversation universe. It addresses the ways a business can become a qualified participant in those conversations that drive their business and create relationships with key influencers.

Businesses that don’t apply this type of approach risk losing their voice in the conversations that drive their business…

]]> By: Tax Day Kicked My Ass, But Let Us All Move On… http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155607 Tax Day Kicked My Ass, But Let Us All Move On… Thu, 16 Apr 2009 13:39:45 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155607 [...] Managing the Gray #76 - focusing on Ad Age’s “five new rules of marketing” [...] [...] Managing the Gray #76 – focusing on Ad Age’s “five new rules of marketing” [...]

]]> By: Posts about social media as of April 16, 2009 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155606 Posts about social media as of April 16, 2009 Thu, 16 Apr 2009 13:19:12 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155606 [...] video apology. I encourage you to view it and consider the power of social media, both positive New Rules of Marketing - managingthegray.com 04/16/2009 Once again, Advertising Age gives me something to talk about on [...] [...] video apology. I encourage you to view it and consider the power of social media, both positive New Rules of Marketing – managingthegray.com 04/16/2009 Once again, Advertising Age gives me something to talk about on [...]

]]> By: Christopher S. Penn http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/comment-page-1/#comment-155605 Christopher S. Penn Thu, 16 Apr 2009 13:00:04 +0000 http://www.managingthegray.com/2009/04/16/new-rules-of-marketing/#comment-155605 Seems like a re-run of David Meerman Scott's book, New Rules of Marketing and PR... right down to the title. Seems like a re-run of David Meerman Scott’s book, New Rules of Marketing and PR… right down to the title.

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