7th Son – A New Kind of Marketing

My good friend J.C. Hutchins new book hits store shelves today called 7th Son: Descent. You should buy many copies of it for every science fiction and thriller lover on your Christmas list!

But, today I’ve got something special for you. A special free 10 chapter PDF of the book for your downloading, reading and sharing pleasure. Click on the book cover to enjoy.

7S_SpecialPDF_Cover

What I love about this is that is just one part of all the new things that JC is trying around marketing this book. It is being published by a major publishing company, but JC wanted to keep trying new things like this (with their blessing) to further help sell the book. Experimentation is always fun!

When in Doubt, Disclose

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Blogworld Expo was a lot of fun, but it seemed that every other question in any conversation was, “So what do you think about the FTC announcing they will be fining bloggers?”

If you haven’t read about this there is plenty of coverage and here is the actual announcement.

For me, it really is simple and not that big of a deal because I personally have always made sure to disclose any relationships. What the ruling means to me is that the people who are NOT doing this will hopefully start doing it or will be fined. I’m not sure the government needs to get involved in this as they’ve got bigger problems to fix, but that is a whole other discussion.

On the show I talk about how I’ve been using http://cmp.ly to help me in disclosing relationships. It feels almost like creative commons for disclosure and so far it is the best thing I’ve seen out there. If you have seen others let me know.

As always if you enjoyed what you heard, please subscribe in iTunes or leave a review for the show.

Buckets

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Fresh back from Inbound Marketing Summit Boston 2009 and I’m filled with a lot of energy. The people, the conversations and the learning all filled me up and I’m ready to go.

While at the conference I took part in a panel (that should be online soon I hope) and gave a presentation called “There is a Hole in the Bucket” that seemed to really resonate with people and I wanted to talk about it on the show since many of you could not be there and I’m not sure when the video of the speech will actually hit the web.

Here are the slides I used to go along with my presentation. Not sure how well they stand on their own, but they work much better when I’m actually talking to them *laugh*

I also talked a bit about what Campfire has been up to and the announcement this morning that we won six Pro Awards which always feels really good. Looking forward to talking to a lot of people about who we are and what we do at Blogworld Expo next week.

As always if you enjoyed what you heard, please subscribe in iTunes or leave a review for the show.

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