Finding Value
March 04th 2010
Managing the Gray continues to be an outlet for me to constructively share what is on my mind and the recent wave of conversation online around charging for content and value is obviously on my mind because I sat down to discuss something else and started talking about this instead.
I talked about a bunch of different posts, topics and sites. Here they are so you can check them out.
- Third Tribe Marketing
- Chris Brogan’s post that started it all. His follow up is great as well.
- The Whuffie Factor
- J.C. Hutchin’s post
- My SXSW Profile
- Dan Patterson
- Jack Rice
Make sure you don’t miss an episode by subscribing in iTunes and I’d love for you to leave a review for the show. Thanks!
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Comments(13)
Thanks for the heartfelt episode, and for the kind words about 7th Son. Most important, thanks for exploring the issue of Free. I think our community will make many more revelations about this in the days ahead.
[...] The Closing of the All You Can Eat Buffet Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxI sat down this morning to record a Managing the Gray with one topic in mind, but for whatever reason I went off in a whole other direction and ended up talking about finding value. [...]
Great episode. I love the obvious transparency and “wing-it” talk. I completely agree that people (myself included) have gotten incredibly greedy when it comes to online content. So many people have been putting that free stuff out there, it becomes expected.
Thanks again!
This is the first post I have listened to, recommended by JC and my friend David Sobkowiak. This has been very enlightening as I am working on a collaboration as one of my first big audionovel projects. Looking forward to hearing more from you.
My question is… what do you think about audio drama groups in that context.
Thanks for the nice words, CC. I’ll ping @JackRice as I’m sure he too will appreciate hearing this episode. Jack does great stuff and is often (though I suspect not for long) overlooked by the technorati. Thanks again, buddy!
[...] listening to C. C. Chapman’s Managing the Gray putting it all together in his latest podcast episode. J. C. Hutchins wrote in his blog about how reputation and his fanbase isn’t [...]
I’m not a business person or an entrepreneur, just an avid listener, and someone who understands good content can’t be free forever.
Heck, I’ve donated money to podcasters just because they had a rough 2009 and to them December didn’t seem as festive as the year before. Not because I felt sorry for them, but because I appreciated what they did, wanted to do something in return for all they did, and hopefully see a smile on that face.
Now if many will formalize that into a paid subscription I wouldn’t mind. Good content is worth paying for. At least it’s worth it to me.
We don’t want situations like we had in the last few months of 2009, where people, despite a frugal lifestyle, had to sell their possessions to be able to continue podcasting.
My 2 cents.
Great podcast as always, CC….
I wonder what you thoughts are on the “free-mium” model.Give people part of the service for free, but offer more features as part of the paid package.
Personally, I think this is the way to go for most businesses. As long as they are up-front about what does and does not come as part of the free package, no one can complain, right? (Suuuuurrrrreeee…
)
As far as how much money people make, who cares? If someone can find that sweet spot of charging a little more while keeping enough clients to make it worth it, go for it.
Hey, C.C.
I would definitely pay a couple of bucks a month for “Managing the Gray”–at least if it meant I could be sure of getting at least one episode. (I understand: clients come first.)
More than a couple of bucks, though, and I’d be in trouble, with the number of podcasts I subscribe to.
Cheers,
Sallie
PS What kind of expectations did the publisher have for Seventh Son? The average book sells 500 copies!
[...] Finding Value (managingthegray.com) [...]
[...] Finding Value (managingthegray.com) [...]
[...] C.C. Chapman recorded a Managing the Gray podcast called "Finding Value". In this podcast C.C. predicted that paying for information/services ("fee") would begin emerging [...]
Hey C.C.
I can see the shift happening where people are trying to monetize their knowledge and advice. I used to be a Brand Manager at P&G and get asked all of the time for marketing help for their small business. I don’t mind providing a few “pointer” but it starts to turn into a full consulting session too many time. We all have to make a living, so I completely see you point.
On the other hand, I just started a new blog to help with helping churches become more effective (strategy, marketing, etc.) While I’d like to turn this into a nice income generator, the churches that need the most help are the ones with the least ability to pay. While I could turn this to a more profitable audience, I will follow my passion first and look for revenue opportunities as they present themselves.
It is going to interesting to see what the market will bear for the expertise many great content providers bear. Will this end the “egalitarian world” of social media and get back to the marketing “haves” and “have-nots” or will there still be sufficient free quality content to meet most people’s needs?