There have been a lot of changes happening with Facebook lately and I’m excited by most of them. I wanted to make sure that my  Managing the Gray listeners were up to date on the latest changes.

I mentioned on the show we published a white paper this week about the changes to Facebook Pages. You can always find the latest version of the white paper at http://aboutface.theadvanceguard.com and we do plan to do revisions as they become necessary.

Please be sure to leave your comments and suggestions for improvements on that page or on the discussion topic in Facebook.

We are still playing with all the new features to figure out what works best so that we can advise all of our clients appropriately. So if you look at The Advance Guard Facebook Page today, it could very well be different tomorrow. Nothing like having a live experiment on our hands.

I also want to encourage everyone to give a listen to Media Hacks. This new podcast that I’m proud to be part of is really starting to find its stride and every time we record I’m excited by the diversity of opinions and topics we cover.  We are still just starting out, but I hope you’ll help us make it as great as it can be by listening and giving feedback.

One more time, if you will be at SXSW, my panel is Saturday in Room C from 5-6 and I hope to see some listeners there. Be sure to introduce yourself.

As always if you like this content, don’t miss the next episode by subscribing through the feed or directly using iTunes.

This week aerie by american eagle launched a Facebook application that would be playful, flirty and fun for their brand. We worked with them to brainstorm and then develop the aerie kissing booth. They already had a successful and growing Facebook group so this was a natural extension to that.

I firmly believe that Facebook or any other social tool is not a silver bullet solution that works for every company. This is why at The Advance Guard we prefer to never focus on the technology but rather on the goals a client is looking to achieve. Perhaps it is just to build buzz or to raise awareness for a new product or service. Other times it’ll be about getting new users to sign up for something or to expand the reach of a brand. Whatever the goal I like that we also make sure to stop and really think about what is appropriate for that particular situation and brand.

This is the first Facebook application that we’ve been directly involved in the development of and we’ve learned so much. It has been fun to wake up this week to a profile full of kisses.

-Cross posting at CC-Chapman.com and ManagingTheGray.com –