http://www.managingthegray.com Engage the evolution of new media with host C.C. Chapman Wed, 02 Jul 2008 16:08:38 +0000 http://backend.userland.com/rss092 en I took this photo on the road in the White Mountains of New Hampshire. I literally stuck the camera out the window, pointed it down the road and shot off a few frames. It really captures where a lot of people are right now in their careers and mindsets. I seem ... http://www.managingthegray.com/2008/07/02/the-unknown-road-ahead/ I got a note from a friend pointing me to LifeChangingBox.com . No details. No hints. Just the URL to go and check it out. Since I knew this person I figured why not. I spent some time putting words into it and seeing what it did. I don't want to ... http://www.managingthegray.com/2008/06/17/life-changing-box/ Why is it that I keep hearing about brands and individuals dipping their toes into the power of the web and then sitting back and hoping that magic happens? What I mean is someone sets up a podcast or develops a Facebook fan page. Maybe they create a Twitter account or ... http://www.managingthegray.com/2008/06/03/stop-hoping-and-get-working/ I was just reading in Advertising Age about a new BlogHer survey that stated: According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week I'm very glad that BlogHer ... http://www.managingthegray.com/2008/05/30/one-third-of-women-engage-in-the-blogosphere-weekly/ I just had an amazing experience in customer service from Comcast and felt that it would be easier and quicker to share in a podcast rather then in a blog post. With all the flack they have gotten over the years, I've actually been very fortunate to have a mostly good ... http://www.managingthegray.com/2008/05/23/comcast-wins-with-twitter/ Last year I missed out on being part of the amazing book Age of Conversation. When I got my copy I read it from start to finish and loved the diverse voices and view points throughoout it. I'm happy to say that I am one of the almost 300 authors taking ... http://www.managingthegray.com/2008/05/15/doing-my-little-piece-for-the-greater-conversation/ A post I did a while ago asking the community if I should buy a MacBook or a MacBook Pro still gets at least one comment every week. I love that people are coming in and reading through the comments and finding out which one they should get. What I ... http://www.managingthegray.com/2008/05/08/choosing-a-mac/ Don't freak out. As far as I know Miley Cyrus is fine. What I'm writing about the death of the brand that is Hannah Montana. Last week there was all this commotion around some photos that were taken for an issue of Vanity Fair magazine. I love Annie Lebowitz and thought ... http://www.managingthegray.com/2008/05/02/the-death-of-hannah-montana/ I seem to have picked up several new listeners from my show on the Manic Mommies which is great. If this is your first show then welcome! I'm excited to say that I have a new call in number for the show. It is 1-866-384-4522 and if you are a listener ... http://www.managingthegray.com/2008/04/17/bring-the-social-back/ Kristin and Erin from Manic Mommies swung by on a Sunday morning for conversation and coffee. We talk about a lot of topics including the General Motors sponsorship of their Mommy Escape (the picture here is my wife AT the Escape), their recent trip to the BlogHer Business Conference and ... http://www.managingthegray.com/2008/04/06/manic-mommies-on-managing-the-gray/ Gary Vaynerchuk is one hell of a nice guy, knows his wine and then dropped this little video that you must watch. [youtube]http://www.youtube.com/watch?v=xg2MukcqbdE[/youtube] AMEN Gary! Amen! http://www.managingthegray.com/2008/03/26/gary-know-more-than-just-wine/ Last night as I was drifting off to sleep I saw this commercial from Sprint. At the end of it they give you the CEO's e-mail address. ( dan [at] sprint [dot] com) [youtube]http://youtube.com/watch?v=gTPrLka-HWA[/youtube] Of course, the first thing I did this morning was send "him" an e-mail to see what would ... http://www.managingthegray.com/2008/03/24/want-to-e-mail-sprints-ceo/ Why is it that we have to grow up and lose so much of our creativity. Lose is the wrong word because it is always there, but as we get older and learn the ways of the world we put up barriers that restrict our thinking. This picture is of my ... http://www.managingthegray.com/2008/03/20/contemplating-creativity/ I'm just back from my time in Austin, TX attending SXSW and wanted to share my thoughts with you about it. Were you there? If so I'd love to hear your thoughts. Give me a call at 206-309-4729 and leave a comment. I'll play it on the next show. I talked ... http://www.managingthegray.com/2008/03/17/south-by-southwest-reflections/ I had read that these would be coming, but I hadn't been told about one until today when my buddy Britney Mason sent me an invite to check out My Mini Life. I only had a couple of minutes to play around with it, but it let me build a little ... http://www.managingthegray.com/2008/03/14/myspace-applications/ I never in a million years would have thought that I would want to search ads, but I do! Yesterday while cruising around Facebook I saw an ad for a cabin rental in the Adirondacks. I clicked onto something else before I realized that the ad was of interest to me ... http://www.managingthegray.com/2008/03/04/searching-facebook-ads/ My friend Sarah "Intellagirl" Robbins called me out in a recent blog post. She wanted to know one tangible way to break out of the fishbowl and get more people into new media. Rather then thinking about it long and hard I hit record and gave the first thing to come ... http://www.managingthegray.com/2008/02/25/the-intellagirl-challenge/ Today I've had two experiences that made me want to write a quick blog post about how great it is to see big brands trying slightly new things. The first happened when I logged into the Apple iTunes Store this morning and this is what I saw. A complete buy out of ... http://www.managingthegray.com/2008/02/20/mcdonalds-and-american-idol-try-out-new-angles/ Earlier this week, I was given a personal walk through of the all new Overlay.TV and I was quite impressed. We've seen this concept in video tried before. To sum it up, as you watch a video any item in it could be tagged so that you could click on ... http://www.managingthegray.com/2008/02/14/overlaytv/ I love when people take their love for a product to a level of parody of the competition. [youtube]http://www.youtube.com/watch?v=HyHu9-IUB4k[/youtube] That is exactly what my good friend Mitch Joel did in his video showing why he loves his Sony Vaio. http://www.managingthegray.com/2008/02/12/sony-vaio-vs-macbook-air/ You may have seen posts around the web talking about My ooVoo Day and I'm happy to say that I'm part of it as well. On February 11th if you'd like I'll be online for two hours to chat with anyone about anything. It would be great to connect and you ... http://www.managingthegray.com/2008/02/06/my-oovoo-day/ I woke up this morning and the first thing I saw on the web was this blog post from Mitch Joel talking about virtual worlds and it got my mind rolling as I brought the kids to school. When I got home rather then sharing my thoughts in a blog ... http://www.managingthegray.com/2008/01/30/virtual-world-mind-dump/ When I first heard about Firebrand TV I actually laughed and asked, "are you kidding me?" to the person telling me about it. I mean a website and a television show that did nothing but show commercials with a cute host? Didn't we already have YouTube and all the other ... http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/ One of my favorite things about owning my own company is that we get to work with great clients who are excited about leveraging social media in smart strategic ways. This week aerie by american eagle launched a Facebook application that would be playful, flirty and fun for their brand. ... http://www.managingthegray.com/2008/01/28/aerie-kissing-booth/ I've been getting asked by lots of people lately, "How do I break into new media?" I'm a firm believer that all the tools are out there and the great thing is that anyone can start today if they want to. There is no velvet rope, no casting couch, everyone is ... http://www.managingthegray.com/2008/01/22/how-to-break-into-new-media-as-a-career/ I just finished watching J.J. Abrams talk at TED and am still smiling about it. He talks a lot about his grandfather and how close they were. I can relate to this as my Grandfather Chapman and I were extremely close. When he died it was not a good time in ... http://www.managingthegray.com/2008/01/15/new-media-mystery-boxes/ In a conversation last night, a question sparked in my brain and I'm curious what your answer is. What topic of interest to you do you wish there was a blog, podcast or community out there for you to consume and interact with? I was thinking about this the other day as ... http://www.managingthegray.com/2008/01/11/what-content-are-you-missing/ A new year full of opportunities for you and your business. What resolutions are your setting? Can you measure your success? Will you know when you achieve them? I hope so and talk about that on today's show. I also rave about how much I enjoyed Seth Godin's new book Meatball ... http://www.managingthegray.com/2008/01/02/happy-2008/ I knew the last show would get some conversations going and I'm glad that people reacted in a positive fashion to the ramble cast that happened. I hoped people wouldn't mind it being a little rougher then usual so thank you for all the fun comments. Today we have lots of ... http://www.managingthegray.com/2007/12/13/further-friend-conversation/ Transcript for Managing the Gray #46 Facebook and the Passion of Listeners Originally Posted on November 30, 2007 C.C. Chapman: Well, good morning everybody. Welcome to Managing the Gray #46. How's it going? I am C.C. Chapman, partner of The Advance Guard, new media guy, just all around passionate individual about this space ... http://www.managingthegray.com/2007/12/13/facebook-the-passion-of-listeners-transcript-of-mtg-46/ When an idea gets bouncing around in my head I've got to get it out. Originally I wanted to talk about this concept of some people you know online are Friends (with a capital F) and some are friends (with a lowercase f). Whitney Hoffman said something about this in ... http://www.managingthegray.com/2007/12/05/friends-vs-friends/ The last show sure did get your attention! Lots of voices on today's show as the comment line lit up with people sharing their thoughts on stats and my reaction to them. As always you can call into 206-309-4729 at any time to share your thoughts. This show focuses ... http://www.managingthegray.com/2007/11/30/facebook-and-the-passion-of-listeners/ Last night I had the chance to speak to a class at Emerson College about interactive marketing. It was an interesting mix of ideas, skills and mindsets. I'm still amazed at some of the things they didn't know about as well as ones they did know about. I should have ... http://www.managingthegray.com/2007/11/15/risk-success/ I'm once again going to go to the power of my community to hopefully find the answer to this question. I have a Macbook Pro laptop. I do a lot of business traveling and want the flexibility to work from anywhere I go. I also have a community of great people around ... http://www.managingthegray.com/2007/11/10/who-wants-to-be-my-mobile-broadband-provider/ It was very strange to be watching the NBC Nightly News last night and to hear Brian Williams utter the words "new media residuals." I stopped for a moment to be sure I heard him right. A phrase we use all the time has gone main stream. This should be an ... http://www.managingthegray.com/2007/11/06/when-writers-strike-will-new-media-win/ I'm fresh from PodCamp Boston 2 and full of energy and since I'm trying to insure that I channel it appropriately I figured I'd share with you my thoughts. Plus it plays well into the question I keep getting around how people can break into new media. I have some ... http://www.managingthegray.com/2007/10/31/channel-your-energy/ I'm conflicted about how to feel about this. Chris Anderson just posted on his blog the e-mail addresses of a bunch of people who have reached out to him with PR related inquiries. I get no where even remotely close to how many he does and even I get a little sick ... http://www.managingthegray.com/2007/10/30/chris-anderson-whips-pr-folks-with-his-long-tail/ Lots of discussion going on right now around my blog post about the elimination of the rule that PodCamps must be free. Some of the discussions have been around if you can still call these events a "camp" or if they must be turned into a "conference." I know some people ... http://www.managingthegray.com/2007/10/30/camp-or-conference-it-is-all-about-community-to-me/ I just read an announcement from Joseph Jaffe that according to research done for his upcoming book Join the Conversation, that "81% of marketers believe that in 5 years they'll be spending as much or more on conversational marketing vs. traditional marketing." I was glad to see that even he questioned ... http://www.managingthegray.com/2007/10/18/jaffe-book-statistics-and-more-juice/ A special episode today focusing in On The Luck of Seven. If you haven't heard about this I was instantly hooked the moment I first heard about it over the summer. I don't know Noel. I've never met him. But, I've been watching and reading of his travels since he ... http://www.managingthegray.com/2007/10/17/on-the-luck-of-seven-interview/